GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
About Us
GroundTruth seeks a Data Engineering- Associate Software Engineer to join our Attribution Team. The Attribution Team specialises in designing and managing data pipelines that capture and connect user engagement data to optimise ad performance. We engineer scalable solutions for accurate and real-world attribution across the GroundTruth ecosystem. We engineer seamless data flows that fuel reliable analytics and decision-making using big data technologies, such as MapReduce, Spark, and Glue.
We take pride in building an Engineering Team composed of strong communicators who collaborate with multiple business and engineering stakeholders to find compromises and solutions. Our engineers are organised and detail-oriented team players who are problem solvers with a maker mindset. As an Associate Software Engineer (ASE) on our Integration Team, you will build solutions that add new capabilities to our platform.
You will:
- Create and maintain various data pipelines for the GroundTruth platform.
- Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and AWS ‘big data’ technologies.
- Work with stakeholders, including the Product, Analytics and Client Services teams, to assist with data-related technical issues and support their data infrastructure needs.
- Prepare detailed specifications and low-level design.
- Participate in code reviews.
- Test the product in controlled, real situations before going live.
- Maintain the application once it is live.
- Contribute ideas to improve the location platform.
You have:
- B.Tech./B.E./M.Tech./MCA or equivalent in computer science
- 1-3 years of experience in Data Engineering
- Experience with AWS Stack used for Data engineering EC2, S3, EMR, ECS, Lambda, and Step functions
- Experience with data ingestion pipeline
- Hands-on experience with Java/Python for the orchestration of data pipelines and Data engineering tasks
- Experience in writing analytical queries using SQL
- Experience in Airflow
- Experience in Docker
- Proficient in Git
How can you impress us?
● Knowledge of REST APIs
● Any experience with big data technologies like Hadoop, MapReduce, and Apache Iceberg is a plus
● Knowledge of shell scripting.
● Experience with BI tools like Looker.
● Experience with DB maintenance
● Experience with Amazon Web Services and Docker
● Configuration management and QA practices
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
Top Skills
What We Do
About GroundTruth
GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust our performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth’s suite of geo-contextual omnichannel products and services are available at scale through our self-serve advertising platform, managed services, and industry reseller partnerships. GroundTruth’s marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Our proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.
Learn more: www.groundtruth.com
