The Associate Social Strategist is responsible for leading the day-to-day function of paid social campaigns and guiding their strategic direction. Social platforms include Meta, Reddit, TikTok, Pinterest, and LinkedIn.
Collaborating with Social Strategists, they control the daily work functions while developing their strategic skillset and social platform acumen. The associate plays a key role in ensuring error-free ad launches, managing campaign budgets, and crafting reporting insights to share with clients.
Goal:
- Master the core functions of social media campaign management
- Build a strong foundation of technical and strategic knowledge
- Develop client-facing written and verbal communication skills
General Skills and Expectations:
- Organized with strong attention to detail
- Thrives in fast-paced environments
- Proficient with numbers and basic Excel formulas
- Manages deadlines effectively
- Develops strong problem-solving skills
Key Responsibilities:
- Media Strategy and Plan Development
- Assists in the research, strategy, and planning of paid social media campaigns
- Conveys how social media channels fit into a larger media strategy to achieve client goals
- Understands and has a growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit
- Technical Expertise and Campaign Management
- Leads creative review, ad trafficking, and campaign setup, with a focus on upholding best practices
- Manages campaign budgets and monitors for shifts in performance
- Proficient in Excel and Google Sheets, specifically with formulas and pivot tables
- Reporting and Measurement
- Analyzes data from various ad platforms and measurement partners
- Drafts reporting comments that tell a story, explaining key findings, their importance, and actionable next steps.
- Team Communication
- Manages deadlines effectively and communicates with the team on the status of deliverables
Skills Required
- Proficient in Excel and Google Sheets, specifically with formulas and pivot tables
- Understands ad tools on key social platforms
- Strong attention to detail
- Effective communication skills
- Ability to manage campaign budgets
What We Do
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
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