Associate, Social Media

Position Title: Associate, Social Media
Status: Full Time
FLSA: Exempt
Location: Remote or Hybrid (Washington D.C.)
JOB SUMMARY & KEY PRIORITIES

The Associate, Social Media supports Active Minds’ digital presence by helping create, schedule, and distribute content across social media platforms. Reporting to the Manager, Digital Media & Communications, this role plays a key part in amplifying the voices of young adults and sharing the impact of Active Minds’ programs nationwide.

This is a hands-on role for someone who enjoys creating content, monitoring engagement, and executing campaigns that inform, inspire, and mobilize audiences around mental health.

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

• Create and publish at least two pieces of content per week for Active Minds’ social media platforms, including TikTok, Instagram, Facebook, X, Threads, and YouTube, including copywriting and designing of assets.
• Work collaboratively with all departments within Active Minds to take in and address social media post requests within the organization. 
• Conduct daily community management of social media channels including checking and responding to comments, direct messages, and other forms of communication with the Active Minds external audience. 
• Update the monthly content calendar to strategically cover initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis. 
• Lead on monitoring the social landscape around us and keep a pulse on trends, opportunities, and new formats Active Minds should lean into on social media. 
• Create monthly analytic reports that track engagement, growth, and performance for internal reporting. 
• Co-mentor the Social & Digital Media Intern along with the Senior Associate of Social Media, who will assist in content creation and channel monitoring. 
• Potential to develop and/or edit video content for digital campaigns and organic posts.
• Support or lead on additional projects and tasks as needed or assigned. 

• Creative and detail-oriented with strong communication skills.
• Comfortable supporting multiple social platforms simultaneously.
• Team player who can follow direction while contributing ideas.
• Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
• Accustomed to working on multiple projects with different deadlines simultaneously.
• Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
• Passion for youth mental health and digital storytelling.

You need to have:

• 1-2 years of professional marketing, communications, or social media experience.
• Experience with content creation for social media, including background in making videos, images, and graphics.
• Comfortable being a featured face on Active Minds social media channels. 
• Knowledge of social media management tools including Canva, Sprout Social, and ClickUp. 
• Digital literacy with Microsoft/Google tools and online collaboration platforms.

Active Minds is a place where every employee matters. We value diverse perspectives, radical  authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance.

Active Minds is an equal opportunity employer that works to advance racial equity and social justice in an increasingly multicultural and globally connected world. We value diverse experiences, including with regard to educational background, intersectional identities, and lived experiences. We make a particular effort to recruit people of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities. Active Minds encourages all to apply for our open positions as we depend on a diverse staff to carry out our mission.

This position offers an initial salary of $50,000 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 3 salary band, and as such, has the potential to grow to $65,000 over time. FLSA Status: Exempt.

Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.

Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

• Active Minds will never ask an applicant to send – and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process. 
• Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process; 
• Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will always include at least 3 virtual interviews. 
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.  
• If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation of it. 

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