This is a great opportunity to join our Digital Communications team, supporting the delivery and continuous improvement of customer communications through Salesforce Marketing Cloud (SFMC).
As a Salesforce Marketing Cloud Associate, you’ll play a hands-on role in building and delivering customer communications at scale, with a particular focus on email and automation. Alongside this, you’ll be responsible for maintaining and optimising the platform, improving existing processes, and ensuring our communications are delivered efficiently and accurately.
This role is ideal for someone who enjoys working in a fast-paced, collaborative environment and takes pride in getting the detail right. You’ll balance day-to-day operational delivery with opportunities to contribute to larger projects and platform improvements, building your expertise over time.
How you’ll contribute
Build, test and deploy customer communications, primarily email and SMS, using Salesforce Marketing Cloud, including supporting copy changes and BAU updates
Support and maintain marketing automations and customer journeys, ensuring they run efficiently and are optimised over time
Carry out platform audits, clean-up activity and housekeeping to improve performance, governance and reduce inefficiencies
Identify and improve legacy processes (e.g. naming conventions, outdated journeys and manual workflows)
Act as a point of contact for internal queries, supporting customer operations teams with investigations, checks and issue resolution
Collaborate with ECM, data and customer support teams to ensure communications are accurate and effectively delivered
Produce clear documentation, while contributing to campaign delivery, platform projects, migrations and onboarding initiatives
We're looking for these essential skills
Experience using Salesforce Marketing Cloud
Hands-on experience building emails using HTML/CSS
Experience delivering work from initial brief through to execution
Strong organisational and time management skills, with the ability to prioritise effectively
Comfortable working with data, segmentation and audience targeting, with an interest in developing technical/data skills
Strong communication and collaboration skills across cross-functional teams
A proactive mindset with the ability to identify issues, improve processes and document clearly
It’s a plus if you also have these skills
Experience with SQL or querying data, and/or QA, testing or peer review
Familiarity with Jira or agile ways of working
Salesforce Marketing Cloud certifications
Experience in a data-driven or B2C environment
Externally this role could be known as Junior Salesforce Marketing Cloud Specialist, Email Specialist, Digital Marketing Associate, CRM Operations Associate
#LI-Hybrid
#BC1
At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process.
Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you.
We work with Textio to make our job design and hiring inclusive.
PermanentAssociate Salesforce.docxSkills Required
- Experience using Salesforce Marketing Cloud or another marketing automation platform
- Hands-on experience building emails using HTML/CSS
- Experience delivering work from initial brief through to execution
- Strong organisational and time management skills with the ability to prioritise effectively
- Comfortable working with data, segmentation and audience targeting
- Strong communication and collaboration skills across cross-functional teams
- Proactive mindset with the ability to identify issues, improve processes and document clearly
- Experience with SQL or querying data, and/or QA, testing or peer review
- Familiarity with Jira or agile ways of working
- Salesforce Marketing Cloud certifications
- Experience in a data-driven or B2C environment
What We Do
At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage. Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands. Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.
