SEO & Paid Media Manager

Job Title: Revenue Marketing Manager - SEO & Paid Media 

Location: Guadalajara, MX

At Salesloft, our SEO and Paid Media Coordinator will be pivotal to our company’s success. As a core member of our talented digital marketing team, you will directly contribute to driving demand and future revenue growth. 

On a day-to-day basis, you will be responsible for the hands-on execution of Salesloft’s global SEO and paid media strategies. You will be a part of the Revenue Marketing team and will work closely with the Sr. Managers of paid acquisition and lifecycle campaigns, as well as our content and website development teams, to implement organic and paid initiatives that drive visibility, traffic, and leads for Salesloft’s Revenue Orchestration Platform. Specifically, you will:

• Execute technical and on-page SEO strategies, including optimizing meta-data and content, as well as regularly scanning and fixing of missing site tags.
• Regularly monitor SEO performance via SEMrush, Google Search Console, and GA4, reporting on key performance indicators and identifying new opportunities for improvement.
• Regularly manage advertising spend v.s. established budget, working with internal and external partners to maximize return on ad spend (ROAS).
• Build new paid media campaigns in LinkedIn, 6Sense, and paid search platforms.
• Regularly monitor and report on campaign performance and identify new opportunities for improvement.

We cultivate a high-performance environment and are looking for a motivated professional with a strong foundation in technical SEO, and hands-on experience in digital advertising, to implement our organic search and paid media strategies.

• Executional Focus: You’re a doer, and an improver. You love being part of a nimble team and doing the technical and tactical work that drives the success of an integrated digital strategy. With 2-3 years of experience in B2B SaaS digital marketing, you are eager to help build and implement campaign plans, and enjoy contributing to the continued optimization of organic and paid digital marketing efforts.
• SEO Proficiency: You understand what it takes to drive a successful SEO strategy, and you’ve been rapidly evolving that understanding as AI increases its impact on search. You have a technical SEO background with at least 5 years executing SEO strategies. You are comfortable using SEO tools such as Google Search Console, Screaming Frog, SEMrush, along with GA4 for analysis and optimization. You’re comfortable working in a CMS to update meta data and make on-page updates. Most importantly, you thrive in bringing key insights to your teammates. 
• Paid Media Campaign Production: You have hands-on experience with campaign production across Google Ads, YouTube, Microsoft Ads, LinkedIn, and 6Sense display.. You’re very comfortable setting up new ad campaigns, and monitoring both spend and campaign performance. 
• Data into Insights: You have a strong passion for data and reporting, and can effectively use analytics to support campaign planning and identify areas for improvement. You’re comfortable pulling data from multiple platforms like SEMRush, GA4, LikedIn, Salesforce and more to help the team understand performance. Your analytical skills and dedication to optimization will be essential in driving our digital marketing achievements.
• Team-Oriented Approach: You thrive in a team setting, collaborating with various resources to achieve campaign goals. You will work across teams and alongside senior managers to support critical marketing initiatives with effective execution.
• Proven Trackrecord: You are certified in Google Ads, Google Analytics, and  a couple other relevant digital marketing platforms. You can easily share examples of successful SEO and paid media efforts that you’ve managed and can speak to their impact.
• Continuous Learning: You are motivated to learn and improve, applying data and insights to refine execution tactics. Your willingness to adapt and learn new technologies is valuable for driving campaign performance.
• English Proficiency:  You have strong English language proficiency and can communicate effectively and easily with global teammates. Your proficiency specifically includes digital marketing and demand generation terminology that enable you to ensure successful collaboration and campaign execution.

Salesloft's Revenue Marketing team is ultimately responsible for driving quality pipeline, and is composed of passionate B2B marketing professionals dedicated to transforming the buyer-seller dynamic.  As part of our team, you will contribute to Salesloft’s overall success by effectively executing key campaigns and foundational digital marketing initiatives.

• Participate in Salesloft’s New Hire Orientation to understand our company culture.
• Meet with your manager to discuss role expectations and initial tasks.
• Review Salesloft’s basic positioning, messaging, and target audience information.
• Gain an understanding of Salesloft’s campaign execution processes.
• Gain an understanding of Salesloft strategic roadmaps and priorities.

• Begin executing tasks related to organic search and paid media campaigns under guidance.
• Collaborate with the team to support the implementation of digital marketing plans.
• Apply initial learnings to optimize ongoing campaign execution based on data insights.
• Start taking responsibility for specific campaign execution elements.

• Execute on defined campaign plans for growth and lifecycle initiatives, contributing to key pipeline metrics.
• Support ongoing SEO execution, including technical updates and content optimization. 
• Support initiatives to manage paid media execution, applying data-driven insights.
• Become a reliable resource for the execution and alignment of paid and organic campaign activities.
• Begin supporting overall CRO efforts across campaigns and key web pages.

• Contribute significantly to Salesloft’s revenue growth through the effective execution of organic and paid campaigns.
• Be an integral teammate across the entire marketing org with regular support of key content, web and campaign initiatives.
• Be a key driver of Salesloft’s SEO and CRO initiatives 

At Salesloft, we're not just a company, we're a community built on shared values. 

• Lead With Humility and Respect
• Earn Customer Trust
• Put Team Over Self 
• Redefine What’s Possible
• Deliver Big Results

Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health:

• 2024 Best Places to Work Certified for a fourth consecutive year
• Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
• G2 Enterprise Sales Engagement Leader 15 consecutive quarters
• Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
• G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement.  We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category. 

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• We firmly believe you will have the opportunity to  grow more here than you would anywhere else

Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance. 

We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Keep an eye on our Careers Page for other positions!