Associate Regional Marketing Manager - APJ (Contract)

Reposted 20 Days Ago
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2 Locations
In-Office or Remote
Mid level
Information Technology • Biotech
The Role
The Associate Regional Marketing Manager will lead marketing strategies, support channel partners, drive lead generation, and execute campaigns in the APJ region, collaborating with global teams.
Summary Generated by Built In

At Element Biosciences, we are passionate about our mission to develop high performing products to study genomics with unprecedented flexibility and quality that enable researchers to better understand biology for the improvement of global health. We have built a highly efficient product-driven organization where employees can learn, grow, and thrive in a challenging but encouraging environment. We are committed to scientific integrity, collegiality, honesty, objectivity, and openness.

We are seeking an experienced Associate Regional Marketing Manager, APJ  who will play a pivotal role in supporting the channel partners, sales director and driving outbound activities that execute the business strategy and objectives in Asia Pacific Japan. The ideal candidate will interact cross functionally with members from the commercial sales and global marketing teams and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skill sets include regional marketing, program localization, sales enablement, lead generation/nurture and tactical marketing. Experience within the life sciences industry is a must. This is a contract role and will report to the Senior Regional Marketing Manager, EMEA & Asia Pacific Japan remotely based in the Asia Pacific Japan region.

If you possess the following and want to make a meaningful impact, we invite you to explore this role.

Essential Functions and Responsibilities:

  • Spearheading the development of an annual marketing plan and budget
  • Collaborating with the global marketing team to ensure alignment with the latest tools, guidelines, and standards
  • Regionalizing and localizing core marketing programs across APJ countries
  • Crafting, developing, and distributing marketing collaterals, gimmicks, and campaign assets to enhance customer engagement and generate leads
  • Implementing lead and demand generation activities to broaden the customer database in APJ
  • Lead and drive co-marketing activities with channel partners including physical, hybrid and virtual events
  • Analyzing marketing plans to optimize and enhance marketing campaigns
  • Sourcing, engaging, and collaborating with third-party vendors to ensure the successful execution of campaigns and assigned tasks
  • Driving paid media initiatives to bolster brand awareness in the region
  • Establishing and managing relationships with Key Opinion Leaders (KOLs) from a consulting standpoint
  • Facilitating lead-sharing and co-selling initiatives in collaboration with Product Management, monitoring success, and intervening for improvement when necessary

Education and Experience:

  • Bachelor’s degree and a minimum of 4 years’ experience in the life sciences/biotech industry
  • Strong communicator with the ability to work with cross-functional teams without line management authority
  • Well organized ability to help drive projects, multi-task, and prioritize projects and tasks efficiently
  • Experience managing the lifecycle of a range of different product types from idea conceptualization through launch, growth and maturity, to their formal deletion
  • Successful track-record of working effectively across multiple functions
  • Fluency in Japanese or Korean considered a plus
  • Highly collaborative and team-focused
  • Experience with distributor management is a plus
  • Experience with digital asset management tools is a bonus
  • Excellent computing skills, with specific knowledge of Microsoft Office tool set; Salesforce.com knowledge is a plus
  • Proficiency in graphic design software and tools, such as Adobe Creative Suite
  • Proficient in digital marketing platforms, including HubSpot, analytics tools, and social media channels

Physical Requirements:

  • Frequently moves boxes weighing up to 20 pounds

Location:

  • Remote – Singapore, Malaysia, Vietnam, Indonesia, Philippines

Travel: 

  • Ability to travel up to 20% internationally

Job Type:

  • Contract

Please note: Base compensation will depend on multiple factors, including geographic location, qualifications, and experience. 


We foster an environment such that all people are afforded the freedom to pursue their passions without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

Top Skills

Adobe Creative Suite
Hubspot
MS Office
Salesforce
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The Company
San Diego, CA
130 Employees
Year Founded: 2017

What We Do

Element Biosciences is a multi-disciplinary startup focused on innovating genetic analysis tools for the research and diagnostic markets. We are developing a modular and high-performing DNA sequencing platform that will deliver high-quality data, increase workflow flexibility, and make next-generation sequencing technology more accessible. Our proprietary approach to improving the signal-to-noise ratio allows us to provide groundbreaking innovations in surface chemistry, instrumentation, and biochemistry to drastically decrease run costs and capital costs while delivering high sequencing data quality.

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