We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
CVS Health is a Fortune 10 company embarking on a journey of evolving its existing ExtraCare program into a world-class, customer-focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results.
As a member of the team, you will help manage our direct-to-customer communications through our CRM lifecycle journeys. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers, and goals. Your role will include translating strategic intent into cohesive, executable plans. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written. He/she will be comfortable working in an environment of ambiguity and change as we continuously optimize to exceed our customers' expectations and build our future marketing objectives.
Your responsibilities will include:
- Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
- Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
- Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
- Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
- Partner with Marketing Operations to understand how campaigns and customer journeys are built to influence recommendations for future campaign execution
- Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
- Use results to help frame new recommendations for placements of front store channel initiatives
- Translate high-level strategic intent into cohesive, executable specifications that act as the source of truth and enable us to deliver the intended results and learnings across our owned marketing channels.
- Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
- Incorporate testing, working with analytics and strategy partners to gain learnings that optimize the customer experience and business results.
- Strategic point of contact to help resolve issues that arise during the project execution phase
- Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments
- Identify opportunities for process improvements and plans to mitigate any risks
This position is based out of our Woonsocket, RI office and is currently operating as a hybrid model (2-3 days in the office and remaining days working from home. Preferred location is Woonsocket, RI; Alternative location is Chicago, IL).
Required Qualifications
- 2+ years of related experience in marketing campaign, project or program management
- Basic working knowledge of Excel
Preferred Qualifications
- Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
- CRM or personalization experience with Email, Direct Mail, SMS/Push
- Working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive)
- Experience using Adobe Workfront or other similar marketing project tracking software
- Excellent communicator, both verbal and written
- Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines
- A real passion for understanding and meeting customer preferences & driving business results
- Highly organized with exceedingly strong attention to detail
- Proven track record of delivering high levels of service to internal and external customer
Education
Bachelor’s Degree or equivalent experience
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 2+ years of related experience in marketing campaign, project or program management
- Basic working knowledge of Excel
- Bachelor's Degree or equivalent experience
- Loyalty or Lifecycle marketing experience in retail, healthcare, CPG, or consulting
- CRM or personalization experience with Email, Direct Mail, SMS/Push
- Working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot, OneDrive)
- Experience using Adobe Workfront or similar marketing project tracking software
- Excellent verbal and written communication skills
- Proven ability to manage multiple simultaneous projects and meet deadlines
- Passion for understanding customer preferences and driving business results
- Highly organized with strong attention to detail
- Proven track record of delivering high levels of service to internal and external customers
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
