Associate Product Marketing Manager

At GFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.
GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our teams are expanding as we connect more cities and people to exceptional internet.

As the Associate Product Marketing Manager on the GFiber Customer Marketing team, you will support customer facing Lifecycle and CRM efforts to ensure GFiber customers receive timely, valuable communications across our various marketing platforms. You will play a key role in executing the program roadmap for our email program and how it is consumed across various channels including operations of the email infrastructure and marketing automation platform. You’ll work in partnership with our digital, brand and support teams to create best in class communications that inform, educate and bring value to our loyal customers. 

• As part of the Customer Marketing team, you will partner with the Lifecycle Marketing Lead to deploy customer marketing campaigns inclusive of creative development, vendor relations, and marketing automation operations. 

• Drive the day-to-day intake and manage the campaign calendar across projects on behalf of the Customer Marketing team.

• Manage shared resources to execute campaigns through a highly collaborative, cross-functional process from conception to launch.

• Bachelor's degree in Marketing, a related field, or equivalent practical experience.

• 2 years of experience in a marketing organization, consulting or digital agency driving customer relationship marketing (CRM) and/or customer communications.

• Experience in overseeing customer marketing programs including creative, messaging, campaign execution and operations.

• Experience in developing and applying customer segmentation and analytics towards driving lifecycle marketing.

• Experience with consumer centric telecommunications and/or software subscription service businesses.

• Experience in content marketing via digital channels such as email, in-app, website and social media.

• Hands-on experience in using Google Analytics and in depth knowledge of cloud based marketing & CRM automation tools (such as Salesforce Marketing Cloud or Marketo).

• Experience with email marketing tools, setting up email journeys, building audiences, monitoring automated programs and a basic knowledge of HTML.

GFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF). 

It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing our accommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.