Associate Product Marketing Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Are you inspired by technology disruption?? Passionate about customer success? And most of all, want to make a big impact? Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community service into its DNA. With over 70,000 global employees, the fastest growing top 5 enterprise software company, and customers that are

driving disruption around the world, we are proud to contribute to the success of companies of all sizes, geographies and industries.

The Salesforce Industry Product Marketing team is looking for a talented and passionate marketer to drive best-in-class messaging, positioning, go-to-market strategy and activations for our Industry products and solutions. In this all-new agentic AI world that Salesforce is leading with Agentforce, you will be the beacon of the organization helping craft product-led and value-driven narratives that synthesize constantly changing customer expectations that are driving digital transformation with AI at the forefront for a variety of our industries.

Your Impact

As a high impact Associate Product Marketing Manager, with a global remit, your job responsibilities will include:

• Work with the industry's best marketing team to help define the messaging, positioning and go-to-market strategy for Agentforce + Data Cloud + Salesforce Industry Clouds and Solutions comprising our best in breed applications in the Salesforce Customer 360.

• Support cross funnel content creation for differentiated marketing experiences and programs both across Salesforce and third-party channels.

• Manage industry cloud and solution launch plans (3x per year), working closely with cross-functional teams to ensure effective and ongoing market relevance to drive demand generation and sales pipeline

• Partner with a world-class product management team to distill key functionality and benefits into solution and product marketing messages

• Deep understanding of the product functionality as a SME and support the creation of differentiated assets like first call decks, datasheets, and release marketing content.

• Drive the creation of engaging product demonstrations that are used on stage in keynotes, in videos, at events and are the basis for customer engagements in the sales process

• Develop effective sales enablement materials, making it easy for sales and partners to understand our solution offerings and key positioning

• Partner with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline

Required Skills:

• 4 to 6 years experience in product marketing or solution engineering (preferably for a SaaS product)

• Hands-on ability to create a range of marketing assets including on-message product demos, feature videos and sharp succinct slide pitch-decks in Google G Suite

• Understanding of AI, especially the world of agentic AI

• A blend of strategic planning and tactical execution skills

• Experience/familiarity with the customer engagement lifecycle from awareness to loyalty

• Comfortable using collaboration and CRM tools such as Slack and Salesforce.

• Comfortable working with a globally distributed team across multiple time zones

Preferred Skills:

• Exceptional team player with proven ability to lead through influence

• Market intelligence — build deep expertise on category, competition and buyer persona

• Strong track record of setting and delivering against measurable marketing metrics

• Ability to use data and analytics to drive decision making

• Ability to craft compelling messaging, positioning and thought leadership content across channels 

• Strong communication & writing skills 

• Bachelor’s degree in business or marketing; MBA preferred.

Benefits & Perks

• Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!

• World-class enablement and on-demand training with Trailhead.com

• Exposure to executive thought leaders and regular 1:1 coaching with leadership

• Volunteer opportunities and participation in our 1:1:1 model for giving back to the community

• For more details, visit https://www.salesforcebenefits.com/

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.