JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
The Opportunity
Our location in New Brighton, MN, currently has an opportunity for an Associate Product Manager in our Vascular division. This individual will support downstream marketing initiatives and programs from concept through a 360-surround sound execution approach. This will include implementation via the U.S. commercial organization, conferences, and digital media.
What You'll Work On
As the Associate Product Manager, you will work to implement marketing and sales strategy for a few of the organization's clinically focused, core products in order to meet established sales and market share targets. You will be a key contributor in the development and execution of best-in-class tactile plans utilizing deep marketing insights to drive innovative marketing campaigns. In this position, you will be regarded as a technical expert related to assigned products with broad knowledge of related fields. You will work closely with the U.S. commercial organization, internal stakeholders and external customers.
Build, develop and execute downstream product-specific marketing strategy and tactical plans to drive U.S. marketing strategic objectives.
Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. Plan and execute multi-channel marketing programs and campaigns.
Develop, manage, and implement sales promotional pieces to support business strategy. Create sales tools for effective customer communications (brochures, presentations, messaging, sales aids and other media).
Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Participate in and support regional meetings, national sales meetings and tradeshows to drive customer adoption. Gather information and develop deep knowledge of the customer experience through informal and formal means such as spending time in the field with customers and sales personnel.
Support the U.S. commercial organization on day-to-day activities; serve as product expert and assist with troubleshooting.
Manage conference activities, create symposia presentations, and build relationships with key opinion leaders (KOL) to drive customer engagement.
Support product launch planning and execution. Work closely with Global Marketing, Marketing Communications, Program Management, R&D, and Sales Training to assess launch timelines, develop marketing claims, create launch collaterals, design training materials, and support sales force training. Collaborate with sales management to develop and execute product launches and marketing strategies.
Manage external agency relationships to develop and execute effective marketing campaigns and use appropriate data to measure effectiveness of marketing initiatives. Assist with budget management.
Collaborate with Commercial Excellence and Marketing Intelligence to monitor sales volume, revenues, and quarterly share performance.
Work with Demand Planning to prepare sales forecasts and adjust according to performance.
Comply with all regulatory and compliance requirements, including company policies, operating procedures, processes, task assignments.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Required Qualifications
Bachelor’s degree or An equivalent combination of education and work experience
Master's Degree
Minimum 3-5 years experience working in healthcare, life sciences, or technology based products.
2 years minimum of sales, marketing, or clinical experience preferred.
4-5 years preferred of product management/marketing experience
Experience in medical device industry preferred
Product launch experience preferred
Proven track record of successful project management and simultaneous execution of multiple projects
Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company’s products
Strong organizational, prioritization and follow-up skills, as well as attention to detail
Strong analytical skills preferred
Proficient in Microsoft Excel, Word, and PowerPoint
Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the sales field
Natural tendency to be curious, positive, and creative
Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
Willing to travel 15-20% (US only)
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$75,300.00 – $150,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:AVD Vascular
LOCATION:United States > Minnesota > St. Paul : 1225 Old Highway 8 NW
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 20 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Top Skills
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
