Associate - Platform - Pipeline

Role : Associate - Growth (Business Operations)
Team: Growth / Horizontals (Revenue & Growth)
Location : Bangalore
About the Team
Horizontals/ Central Projects
Roles & Responsibilities
Role:
This role involves managing demand generation, right from driving traffic for the category
through various on and off platform touchpoints, to taking actions to drive conversions. The
role also involves enabling data-backed decision-making on growth hacks and building on
strategic bets from a medium to long-term perspective for charters by working with
stakeholders across product, category, and brand marketing for respective businesses. This role
involves working with the leadership team to define the future strategy for the charters.
Responsibilities:
● Responsible for driving the revenue and growth for the categories - by enabling data backed
decision making for growing the brands on the platform, increasing customer acquisition and
retention for the categories
● Responsible for the visibility, marketing (on app and off app) of the allocated charters in order
to meet business objectives and achieve topline targets
● End to end responsibility of maintaining dedicated stores; driving creative conversations;
managing activations and event integrations for the charters
● Managing New Launches, sustenance for these brands
● Using consumer insights to initiate and drive new projects to scale the business.
● Generating and analyze consumer, shopper, retailer and competition insights related to
portfolios, with actionable recommendations
● Setting up various experiments on and off platform to drive growth for the business and
widen the top of the funnel.
● Working closely with category stakeholders to enable the right inputs / deals for BAU and
Events
● Working closely with product & tech teams to drive strategic customer value proposition
levers

Qualifications & Experience

life.myntra.com
● 1-3 years of total experience; 1+ years of experience in e-commerce/high growth startup/
analytics fields will be an added advantage.
● Must manage multiple senior stakeholders independently.
● High competency in written and verbal communication skills (preparation of business
documentation, presenting to senior stakeholders a must)
● Able to innovate on demand initiatives industry first initiatives.
● Able to work with others in a fast-paced, team environment and to interact effectively with
all levels of management.
● Results oriented with excellent communication and interpersonal