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At CDW, our purpose is to make technology work so people can do great things.
The Role
Develop and execute the annual growth plan for Genetec, managing partner investments, offers, promotions, enablement, and demand-generation activities. Collaborate with Sales, Marketing, Delivery, Presales, and partner stakeholders to increase revenue, margin, seller adoption, and services attach. Support co-selling, account mapping, opportunity registration, digital merchandising, pipeline analysis, and performance reporting. The role requires cross-functional influence, financial and pricing acumen, and day-to-day partner relationship management.
Summary Generated by Built In
Description
Job Summary
The Associate Partner Development Manager executes and evolves the growth strategy for a single assigned Genetec, translating partner priorities into seller-ready programs, offers, enablement, and services-attached motions. The role collaborates across Sales, Marketing, Delivery, Presales, and partner stakeholders to drive revenue growth, investment utilization, and partner adoption, while providing insights that help inform broader partner strategy and future go-to-market priorities. Compared with the Partner Development Manager, scope is a single partner rather than a portfolio or category, the planning horizon is annual rather than multi-year, and executive engagement is supported rather than owned. This is an individual contributor role working across PPM, Sales, Marketing, Delivery, Presales, and partner stakeholders. Success is measured by partner revenue and margin growth, investment utilization, seller adoption, and services attach. Scope alignment: This role typically aligns to a single partner. The assigned scope for this position is Genetec and Category/Solution focus.
What you will do:
Partner Planning & Growth
* Build and execute the annual business plan for the assigned Genetec, aligning growth, investment, enablement, and pipeline priorities to established partner objectives.
* Translate partner programs, promotions, and roadmap updates into seller-ready plays, offers, and enablement activities.
* Manage day-to-day partner engagement and support broader relationship management activities led by PPM leadership.
* Monitor market, competitive, and program trends affecting the assigned partner and provide recommendations to improve performance and execution. Investment, Offers & Demand
* Deploy partner investment (MDF, co-op, and program funding) into offers, campaigns, and enablement, and report utilization and return.
* Collaborate with Marketing, Pricing, and cross-functional teams to develop customer offers, bundles, and promotions that support growth objectives.
* Support digital performance across CDW.com and CDWG.com, including merchandising, content accuracy, program updates, and product lifecycle transitions.
* Contribute to Partner Controllable Margin (PCM), revenue, and demand generation objectives through effective program, pricing, and investment execution. Field Enablement & Services Attach
* Equip sellers with the plays, messaging, and enablement that build awareness and adoption of the partner across sales territories.
* Drive services attached to the partner's product motions, working with Delivery and Presales to pair CDW services with the partner's portfolio.
* Support co-sell activities, account mapping, opportunity registration, and joint engagement efforts with partner and CDW sales teams.
* Analyze pipeline, enablement, investment, and services performance metrics and provide insights and recommendations that help shape future partner priorities and go-to-market execution. Key Performance Indicators
* Targets to be defined per fiscal-year plan.
* Partner revenue and margin growth
* Business plan attainment
* Partner investment utilization and return
* Seller awareness, enablement reach, and adoption
* Services attach on the partner's product motions
What we expect of you:
* Bachelor's degree and 5 years of experience in partner management, product management, sales, marketing, or a related function, OR
* 9 years of experience in partner management, product management, sales, marketing, related function, OR
* 4 years of CDW PPM experience and 5 years of experience in a related function
* Experience building and executing a business or partner plan and reporting against it
* Working knowledge of partner investment mechanics (MDF, co-op, rebates) and how funding converts into demand
* Demonstrated financial and analytical skills, including margin and pricing acumen
* Strong communication and relationship skills, with the ability to work across functions without direct authority
* Proficient in Microsoft Office, CRM (Salesforce), and relevant business applications
* Up to 20% travel may be required based on assigned scope. [Tailor by role and business need]
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Job Summary
The Associate Partner Development Manager executes and evolves the growth strategy for a single assigned Genetec, translating partner priorities into seller-ready programs, offers, enablement, and services-attached motions. The role collaborates across Sales, Marketing, Delivery, Presales, and partner stakeholders to drive revenue growth, investment utilization, and partner adoption, while providing insights that help inform broader partner strategy and future go-to-market priorities. Compared with the Partner Development Manager, scope is a single partner rather than a portfolio or category, the planning horizon is annual rather than multi-year, and executive engagement is supported rather than owned. This is an individual contributor role working across PPM, Sales, Marketing, Delivery, Presales, and partner stakeholders. Success is measured by partner revenue and margin growth, investment utilization, seller adoption, and services attach. Scope alignment: This role typically aligns to a single partner. The assigned scope for this position is Genetec and Category/Solution focus.
What you will do:
Partner Planning & Growth
* Build and execute the annual business plan for the assigned Genetec, aligning growth, investment, enablement, and pipeline priorities to established partner objectives.
* Translate partner programs, promotions, and roadmap updates into seller-ready plays, offers, and enablement activities.
* Manage day-to-day partner engagement and support broader relationship management activities led by PPM leadership.
* Monitor market, competitive, and program trends affecting the assigned partner and provide recommendations to improve performance and execution. Investment, Offers & Demand
* Deploy partner investment (MDF, co-op, and program funding) into offers, campaigns, and enablement, and report utilization and return.
* Collaborate with Marketing, Pricing, and cross-functional teams to develop customer offers, bundles, and promotions that support growth objectives.
* Support digital performance across CDW.com and CDWG.com, including merchandising, content accuracy, program updates, and product lifecycle transitions.
* Contribute to Partner Controllable Margin (PCM), revenue, and demand generation objectives through effective program, pricing, and investment execution. Field Enablement & Services Attach
* Equip sellers with the plays, messaging, and enablement that build awareness and adoption of the partner across sales territories.
* Drive services attached to the partner's product motions, working with Delivery and Presales to pair CDW services with the partner's portfolio.
* Support co-sell activities, account mapping, opportunity registration, and joint engagement efforts with partner and CDW sales teams.
* Analyze pipeline, enablement, investment, and services performance metrics and provide insights and recommendations that help shape future partner priorities and go-to-market execution. Key Performance Indicators
* Targets to be defined per fiscal-year plan.
* Partner revenue and margin growth
* Business plan attainment
* Partner investment utilization and return
* Seller awareness, enablement reach, and adoption
* Services attach on the partner's product motions
What we expect of you:
* Bachelor's degree and 5 years of experience in partner management, product management, sales, marketing, or a related function, OR
* 9 years of experience in partner management, product management, sales, marketing, related function, OR
* 4 years of CDW PPM experience and 5 years of experience in a related function
* Experience building and executing a business or partner plan and reporting against it
* Working knowledge of partner investment mechanics (MDF, co-op, rebates) and how funding converts into demand
* Demonstrated financial and analytical skills, including margin and pricing acumen
* Strong communication and relationship skills, with the ability to work across functions without direct authority
* Proficient in Microsoft Office, CRM (Salesforce), and relevant business applications
* Up to 20% travel may be required based on assigned scope. [Tailor by role and business need]
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Skills Required
- Bachelor’s degree and 5 years of experience in partner management, product management, sales, marketing, or a related function
- Alternatively, 9 years of experience in partner management, product management, sales, marketing, or a related function
- Alternatively, 4 years of CDW Partner Program Management experience and 5 years of experience in a related function
- Experience building and executing a business or partner plan and reporting against it
- Working knowledge of partner investment mechanics, including MDF, co-op, and rebates, and converting funding into demand
- Demonstrated financial and analytical skills, including margin and pricing acumen
- Strong communication and relationship-building skills, with the ability to work cross-functionally without direct authority
- Proficiency in Microsoft Office, Salesforce CRM, and relevant business applications
- Curiosity, learner’s mindset, and willingness to adopt evolving technology and AI tools
What the Team is Saying
Phil
Practice Vice President
Mason
Sales Intern
Kevin Denison
Director, Strategic Initiatives — U.S. Commercial
Christine A. Leahy
Chair and Chief Executive Officer
CDW Compensation & Benefits Highlights
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Healthcare Strength — Health, dental, and vision plans are broadly available alongside EAP resources and HSA/FSA options. Coverage is often characterized as solid relative to large‑corporate peers, even if details vary by plan and location.
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Leave & Time Off Breadth — Paid time off frameworks include flexible or unlimited PTO for many salaried roles, plus standard paid holidays. These structures can support work‑life balance when team workload permits.
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Parental & Family Support — Offerings include parental leave, adoption and fertility assistance, dependent care resources, and related family supports. These benefits broaden the total rewards package beyond core health and retirement programs.
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The Company
What We Do
CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com. Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.
Why Work With Us
Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.
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CDW Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
CDW is committed to offering a high quality, flexible work experience centered around connection, collaboration, and coworker well-being. Our flexible hybrid approach enables coworkers to get the best of working from home and being together.
Typical time on-site:
Not Specified
