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The Role
Supports Old Navy’s integrated go-to-market and promotional calendars, connecting brand storytelling, product priorities, promotional activity, financial plans, milestones, and dependencies. Maintains planning documentation, publishes updates, tracks decisions and deliverables, identifies conflicts and gaps, and communicates a unified customer-facing marketing plan across cross-functional teams. Requires strong organization, attention to detail, initiative, communication, and proficiency in Excel and Smartsheet.
Summary Generated by Built In
About the RoleThe Associate Manager, Marketing plays a critical role in supporting the development and execution of Old Navy’s integrated Go-to-Market calendar — the single source of truth for all consumer-facing marketing activity across Brand, Product and Promotional messaging.
This role partners closely with the Manager/Sr. Manager to capture business and product priorities into a clear, integrated view of what we are communicating to the customer, when and where. The calendar connects Promotional Planning, Brand Marketing, Product Priorities and Flow, Holiday, financial objectives and key enterprise milestones to ensure our consumer-facing marketing is coordinated, intentional and aligned to the needs of the business.
The Associate Manager will help maintain the detailed Go-to-Market calendar, ensuring product priorities and marketing moments ladder to financial plans while key milestones, dependencies, call dates and decisions are clearly documented and communicated across cross-functional teams.What You'll Do
This role partners closely with the Manager/Sr. Manager to capture business and product priorities into a clear, integrated view of what we are communicating to the customer, when and where. The calendar connects Promotional Planning, Brand Marketing, Product Priorities and Flow, Holiday, financial objectives and key enterprise milestones to ensure our consumer-facing marketing is coordinated, intentional and aligned to the needs of the business.
The Associate Manager will help maintain the detailed Go-to-Market calendar, ensuring product priorities and marketing moments ladder to financial plans while key milestones, dependencies, call dates and decisions are clearly documented and communicated across cross-functional teams.What You'll Do
- Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing, providing a clear daily view of Brand, Product and Promotional messaging across the customer experience.
- Partner with team to connect Brand storytelling, Product priorities and flow, Promotional messaging and promotional activity into one integrated view, ensuring the total customer message is cohesive and aligned to business priorities.
- Partner with team to ensure product priorities and key category opportunities are appropriately represented in the GTM calendar and ladder to seasonal and annual financial plans.
- Maintain the detailed Promotional Plan calendar and ensure Promotional activity is accurately integrated into the broader consumer-facing GTM plan.
- Own and maintain critical GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists and other core planning tools.
- Establish and maintain call dates, decision points and key milestones, ensuring teams understand when decisions need to be made and the inputs required to keep the GTM process moving.
- Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps and dependencies across Brand, Product and Promotional activity.
- Maintain visibility to the relationship between product flow, financial priorities, Promotional moments and marketing support, surfacing opportunities or gaps where the consumer-facing plan may not fully support business needs.
- Partner with Promotional Planning to ensure changes to promotional strategy, product priorities and business needs are quickly and accurately reflected in the GTM calendar and communicated to relevant partners.
- Support seasonal and midseason planning processes by tracking key deliverables, decisions and actions from initial planning through in-market execution.
- Drive rigor and consistency in how GTM information is documented, published and communicated, ensuring cross-functional teams are operating from one clear, current view of what the customer will experience.
- Exceptional attention to detail with accuracy/clarity of record-keeping (ability to synthesize/streamline information so easily understood)
- Ability to work independently and proactively takes initiative
- High-energy level and ability to work in fast-paced environment; comfortable with ambiguity
- Curious, inquisitive & eager to learn
- Strong written and verbal communication skills
- Proficiency in Excel, Smartsheet
Skills Required
- Exceptional attention to detail and accurate, clear record-keeping
- Ability to synthesize and streamline information clearly
- Ability to work independently and proactively take initiative
- Ability to work effectively in a fast-paced environment and tolerate ambiguity
- Curiosity and eagerness to learn
- Strong written and verbal communication skills
- Proficiency in Excel
- Proficiency in Smartsheet
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
