Associate Marketing Activation Manager Central Asia

Posted Yesterday
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2 Locations
In-Office
Mid level
Healthtech • Manufacturing
The Role
Support execution of multi-brand marketing activation across Asia export markets: align with Sales, adapt global materials, ensure brand consistency, manage local activations (sampling, POS, localization), and collaborate with Regulatory, Supply Chain, and commercial teams to drive customer education and market execution.
Summary Generated by Built In

Associate Marketing Activation Manager

Essity is a leading global hygiene and health company that is improving well-being and shaping a healthier future for all. With 36,000 employees and sales in 150 countries, what we do makes a difference in people’s lives, every day.

Health & Medical is one of Essity’s three business areas. We are dedicated to empowering healthier lives, with superior and sustainable solutions to effectively manage everyday health and medical conditions like lymphedema, chronic wounds, orthopedic injuries, incontinence and more. Through our trusted global brands that include Actimove®, Cutimed®, Delta-Cast®, JOBST®, Leukoplast® and TENA®, we are advancing MedTech and digital health innovations, serving patients and customers across comprehensive touchpoints such as hospitals, retail pharmacies, nursing homes and online channels, and continuously offering even better holistic care for healthcare systems worldwide.

Join us in breaking barriers to well-being as our Associate Marketing Activation Manager, where you will support the execution of marketing plans across multiple brands, channels, and Asia export markets. You will help bring brand strategies to life by ensuring excellent local execution, strong customer engagement, and effective collaboration with commercial teams.

As a marketing activation expert and trusted business partner to Sales, you will provide insights into local market dynamics, support customer-facing initiatives, and act as a gatekeeper for activation excellence across export markets.

This role requires close collaboration with Regulatory Affairs, Supply Chain, Business Logistics, and Commercial teams to ensure product availability, successful market execution, and support of partner-led tender opportunities across the region.

 

This is a remote-based role (Location: Indonesia, Thailand, or Philippines) with regular travel across the region as business needs require. The successful candidate will report to the Marketing Manager, Central & East Asia Cluster.

Key Responsibilities

  • Execute marketing activation plans based on briefs from Brand Managers across brands and channels.
  • Support Asia export markets, including Chinese-speaking markets, by ensuring locally relevant and effective activation.
  • Partner closely with Sales teams to align marketing activities with customer needs and commercial priorities.
  • Act as a gatekeeper for activation excellence, brand consistency, and effective execution across markets.
  • Provide insights on local market, customer, and channel dynamics to support business growth.
  • Drive customer education initiatives using global materials adapted for local market needs.
  • Support marketing operations and sales activities, including sampling, POS materials, localization, and website updates where applicable.

What You Will Bring

  • Experience in marketing activation, product marketing, trade marketing, or a related commercial marketing role.
  • Strong cross-functional collaboration skills with the ability to work effectively across Sales, Regulatory Affairs, Supply Chain, and external partner organizations.
  • Experience supporting distributor or partner-led business models across multiple markets is an advantage.
  • Excellent project management and stakeholder management skills.
  • Business-level proficiency in both written and spoken Mandarin Chinese and English is required.
  • Ability to work independently in a remote environment and travel within Asia as required.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good  |  Excel Together |  Be You with Us

Application End Date:16 Agu 2026Job Requisition ID:Essity258784

Skills Required

  • Experience in marketing activation, product marketing, trade marketing, or related commercial marketing role.
  • Strong cross-functional collaboration skills across Sales, Regulatory Affairs, Supply Chain, and external partners.
  • Experience supporting distributor or partner-led business models across multiple markets.
  • Excellent project management and stakeholder management skills.
  • Business-level proficiency in both written and spoken Mandarin Chinese and English.
  • Ability to work independently in a remote environment and travel within Asia as required.
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The Company
HQ: Stockholm
17,013 Employees
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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