Associate Manager - Payments & Gift Card Marketing

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Folsom, CA, USA
In-Office
eCommerce • Fashion
The Role
About the RoleThe Associate Manager of Payments & Gift Card Marketing will lead co-marketing campaigns and promotions to support the overall strategy and growth of gift card and payment solutions. This role will be responsible for working cross-functionally to develop and execute marketing strategies in-store and online, across Old Navy, Gap, Banana Republic and Athleta, that drive awareness, adoption, and engagement of our payment solutions. The ideal candidate will have a strong background in campaign management with a passion for the retail and/or payments space.What You'll Do
  • Develop and execute marketing strategies to promote payment solutions. Responsibilities include creating briefs, managing timelines and deliverables, asset submissions, QA and reporting.

  • Build and maintain strong cross-functional relationships with brand partners to align on shared business goals.

  • Collaborate with external partners to align marketing efforts with business objectives and funding allocations.

  • Conduct market research to identify payment trends, customer needs, and competitive positioning.

  • Analyze campaign performance and optimize strategies based on data-driven insights. Provide regular reports on key performance metrics and campaign effectiveness.

  • Process physical gift card corporate sales orders for internal partners.

  • In partnership with Gift Card Manager, coordinate the development, production and ordering of both physical and digital gift cards for in-brand channels.

  • Oversee marketing expenses by opening POs, maintaining budget tracking files and coordinating with finance team, external partners, and Director of Payment Strategy.

Who You Are
  • Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners. Maintain a positive attitude and the ability to manage change and brings structure to ambiguous situations.

  • Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.

  • 3+ years of relevant work experience in retail, marketing, advertising, loyalty, ecommerce or related field, focused on driving the development and execution of omni-channel marketing programs; experience working with creative teams and creative development processes.

  • Payment industry experience preferred but not required.

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The Company
Bristol
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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