The Role
The Associate Manager, Paid Social develops and executes paid social media campaigns, collaborates with clients, mentors team members, and analyzes performance data.
Summary Generated by Built In
GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Associate Manager, Paid Social
Bengaluru, Karnataka, India || Digital Media
The Associate Manager, Paid Social plays a vital role in the development and execution of high-impact paid social media campaigns for a range of clients. This individual will collaborate closely with the Senior Manager, providing support in strategic planning, campaign management, and team leadership. They will demonstrate a strong understanding of paid social platforms, audience targeting, and analytics while contributing to the overall success of the Paid Media team.
What you do -
1. Build comprehensive paid social strategies aligned with client objectives, budgets, and KPIs.
2. Execute paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including ad creation, targeting, and bidding.
3. Actively monitor campaign performance, make data-driven optimizations, and troubleshoot issues.
Client & Team Collaboration:
4. Participate in client and internal meetings, presenting campaign plans, results, and recommendations clearly and professionally.
5. Provide mentorship and guidance to junior team members, offering support and training.
6. Assist the Senior Manager in managing team workloads and resource allocation.
7. Analytical Expertise - Analyze campaign data to identify trends, insights, and areas for improvement.
8. Prepare clear and insightful reports for both clients and internal teams.
9. Industry Awareness. Stay current on the latest social media trends, algorithm updates, and best practices.
10. Experience with A/B testing and optimization methodologies.
11. Experience in running high intensity awareness and conversion campaigns
12. Familiarity with social media listening and sentiment analysis tools.
13. Working knowledge of design or video editing software is a plus.
Who you are -
1. 6+ years of experience in paid social media management, preferably in an agency setting.
2. In-depth knowledge of Facebook Ads Manager, and other social advertising platforms.
3. Proficiency with data analysis tools (e.g., Google Analytics, social media analytics dashboards).
4. Excellent communication skills, both written and verbal.
5. Strong project management and organizational abilities.
6. Demonstrated ability to mentor and support junior team members.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Top Skills
Facebook Ads Manager
Google Analytics
Social Media Analytics Dashboards
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The Company
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
