Associate Manager, Paid Search

What You’ll Do
We are seeking a detail-oriented and proactive Associate Manager (Paid Search) to join our marketing team. In this role, you will support the Paid Search Manager in executing and managing day-to-day operations of our paid search campaigns. Your primary responsibilities will include implementing campaigns, monitoring performance, conducting analysis, and ensuring the seamless execution of our paid search strategies.

• Assist in the creation, implementation, and optimization of paid search campaigns across multiple platforms including Google Ads, Microsoft Bing Ads, Apple Ads, and other relevant networks.

• Monitor campaign performance on a daily basis, ensuring that KPIs are met and budgets are adhered to.

• Analyze campaign data to provide actionable insights and recommendations for continuous improvement.

• Collaborate with the Paid Search Manager to develop strategic plans and ensure alignment with overall marketing goals.

• Manage bid adjustments, budget allocations, and targeting settings to optimize campaign performance.

• Prepare regular reports on campaign performance, highlighting key metrics and insights for internal stakeholders.

• Stay up-to-date with industry trends, best practices, and platform updates to ensure our paid search efforts remain innovative and effective.

• Monitor and troubleshoot issues within Google Merchant Centre to ensure smooth operation of shopping campaigns.

• Monitor market performance, conduct SEM audits, perform keyword research, and provide optimization recommendations for ongoing improvements.

• Support the Paid Search Manager with ad hoc projects and tasks as needed.

What You Bring

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-4 years of experience in paid search marketing

• Proficiency in using paid search platforms such as Google Ads and Microsoft Bing Ads.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent written and verbal communication skills.

• Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously.

• Experience with web analytics tools such as Google Analytics is a plus.

• Ability to work collaboratively in a team environment while also being able to work independently.

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.