Support in the development and publishing of content and messaging for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging
Own scheduling and publishing of brand social content across multiple channels
Own community engagement, setting the standard and engaging with our social communities in a timely, on-brand and engaging manner, liase with customer service and store teams to support and track customer service issues where needed
Assist in the creation and briefing of social-first content (imagery, social-first video, creative concepts, event coverage, etc.)
Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns
Support in the creation of influencer briefs, sending samples, product orders and tracking, and onboarding of influencers for all Banana Republic campaigns
Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships
Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic
Proficiency in Instagram, TikTok, YouTube, Pinterest, and Facebook, understanding of all social media platforms and expanding landscape
Enthusiasm for social media, influencers, fashion, storytelling and popular culture
Excellent communication and copy skills
Effective collaborator, communicator, and team-oriented professional
Demonstrated proficiency in aesthetic curation and creating cohesive visual and written narratives
Familiarity with various photo and video editing applications for generating social media assets
Experience in producing social media content including photos and videos
Positive, humble and team-oriented mindset
Highly organized, detail-oriented self-starter capable of excelling in a dynamic environment
2+ years experience, inclusive of social media and influencer marketing, brand creative, content creation, and messaging
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap
Entrepreneurial spirit with the ability to work through ambiguity, think differently, and infuse strategic thinking into daily tasks
Skills Required
- 2+ years experience in social media and influencer marketing
- Excellent communication skills
- Experience in content creation and messaging
- Familiarity with social media platforms
- Proficiency in aesthetic curation
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
