Associate Manager, Media Performance

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Hybrid - Ewing, NJ

We are seeking a detail-oriented and data-driven Associate Manager, Media Performance, to join our dynamic Marketing and Media Optimization. You'll play a key role in analyzing campaign data, generating insights, and driving media optimization across various channels. This role offers the opportunity to stay ahead of industry trends, collaborate with internal and external partners, and contribute to the development of winning media strategies. Excellent planning, organization, problem identification/resolution skills and data analysis skills are critical for success.

Accountabilities and Responsibilities:

Media Performance Reporting

o Coordinate with internal teams to gather necessary data and assets for media campaign optimization.

o Create clear and concise reporting documents and presentations to communicate campaign performance and insights to stakeholders.

o Stay up to date on the latest trends and innovations in the CPG marketing landscape, particularly within paid media channels. Conduct research and prepare reports on industry and category trends and insights about media optimization.

o Share current media performance metrics, supplemented with insight about long-term opportunities and area of improvements to the Senior Manager

o Assist the Media Manager in managing media vendor relationships, contributing to strong communication and data analysis practices.

Campaign Performance

o Analyze campaign performance metrics by platform and generate reports to identify areas for improvement.

o Participate in campaign optimization efforts, making recommendations based on data insights and industry best practices.

o Assist Sr. Manager in developing and implementing data-driven optimization strategies for paid search and social channels.

o Prepare reports on current media performance metrics to deliver to larger marketing team while monitoring day-to-day media campaigns.

Media Operations

o Manage assigned media campaigns (e.g., evergreen, product launches) according to established protocols and timelines.

o Coordinate with internal teams (creative, brand marketing) and external partners (agencies) to ensure smooth campaign execution.

o Monitor campaign performance daily, identifying and addressing any potential issues promptly.

o Contribute to the development and maintenance of the evergreen ad calendar, collaborating with the design team on creative assets.

o Work with internal creative team and external agency to ensure smooth delivery of creative assets.

Education and Experience

· Bachelor’s degree or equivalent practical experience.

· 2-4 years of experience in performance marketing, ideally with hands on experience managing paid social and search campaigns.

· 2-4 years of relevant work experience in an analytical or data driven role.

Skills and Competencies

Technical Skills

· Proficiency in using data analysis and reporting tools to extract insights from campaign data. This could include tools like Google Data Studio, Tableau, Power BI, or similar platforms.

· Familiarity with marketing analytics platforms and advertising channels (e.g., Google Ads, Meta Business Manager, TikTok Business Manager, etc).

· Understanding of marketing attribution tools for understanding the impact of different media channels on campaign goals.

· Basic proficiency in project management tools (e.g., Asana, Trello) for managing campaign tasks and timelines.

· Strong skills in using spreadsheets (e.g., Microsoft Excel, Google Sheets) for data manipulation, analysis, and reporting.

Leadership Skills

· The ability to communicate complex data insights and recommendations clearly and concisely to both technical and non-technical audiences.

· Champion a data-driven approach to media performance optimization.

· Ability to leverage analytical skills to influence stakeholders with insights and recommendations based on evidence to drive campaign success.

#piq #LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/