Associate Manager - Influencer & Affiliate Marketing

Title:  Associate Manager, Influencer & Affiliate Marketing

Reports To:  Director, Social Strategy, Influencer & Community Marketing

Location:  This role will be hybrid, based in our New York Office.

About American Eagle

American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans–we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.

Get to Know the Role:

This role will support the evolution and expansion of American Eagle’s influencer network and creator commerce ecosystem. This position will blend creative trend-spotting with data-driven strategies to scale a high-performing roster of creators, manage pivotal agency and platform partnerships (including LTK, ShopMy, and TikTok Shop), and execute impactful seasonal campaigns. Acting as a critical cross-functional connector, this role will partner with marketing, merchandising, and media teams to build best-in-class, full-funnel programs that deepen brand loyalty, amplify social advocacy, and drive measurable incremental revenue.

What You’ll Do:

• Proactively source, onboard, and nurture a high-performing roster of creators to act as long-term brand advocates and direct revenue drivers.
• Manage relationships and campaigns with key agency partners and platforms (LTK, ShopMy, TikTok Shop, etc.) to ensure program growth and success.
• Conceptualize and execute seasonal influencer campaigns that create impact.
• Track and monitor all influencer campaign performance including spearheading recap reports.
• Make our influencer campaigns smarter and better each season.
• Keep a pulse on fashion trends, culturally relevant events, entertainment industry and celebrity news.
• Monitor influencer & social commerce trends, and remain current with the latest social, influencer & community platforms.
• Work cross-functionally with marketing, merchandising and business strategies to ensure that key product initiatives, events, collaborations, etc. are the foundation for influencer outreach and partnerships.
• Partner closely with social platforms and internal media teams to create best-in-class, full-funnel programs.
• Supervise and process product sampling orders through warehouse, online or store pulls.

What You Bring:

• 4+ year experience of agency or in-house social media or public relations preferred.
• Experience in building and maintaining influencer relationships.
• Familiarity with the American Eagle brand and its target demographic.
• Ability to report on influencer deliverables and results on a weekly, seasonal, campaign, annual and one-off basis.
• Strong prioritizing, interpersonal, presentation and problem-solving skills.
• Strong verbal and written communication skills.
• Demonstrated collaborative skills and ability to work well within a team.
• Ability to work in a fast-paced and deadline-oriented environment.
• Self-motivated and proactive.
• Critical attention to detail, deadlines and reporting.
• Strong interest in fashion, social media and the Gen-Z zeitgeist.
• Ability to think creatively and out-of-the-box.

Perks: Why You’ll Love it Here

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events (Exciting company-wide events)

AEO, Inc. is an Equal Opportunity Employer.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
• AEO may also provide discretionary bonuses and other incentives at its discretion.