Associate Manager, Customer Marketing

Job Description

Position Summary

The Customer Marketing Associate Marketing Manager’s role is to provide best-in-class marketing support to the Marketing Manager and assigned National Accounts. This role is a critical part of the Customer Marketing team that serves as the lead marketing contact to the national account sales team and will possess a deep understanding of customer and shopper needs that inform retail activation and ultimately foster stronger customer relationships and results.
Working closely with cross-functional marketing teams, finance, sales, and agency partners, the Associate Manager will support the creation of insight-driven shopper marketing programs and annual retailer plans that meet internal and external objectives while aligning with the brand strategy in the Constellation Brand Beer portfolio, including Corona, Modelo, Pacifico, Victoria and our Innovation pipeline.
The ideal candidate will have both a marketing and sales mindset.

Responsibilities

• Support Manager in the development, adaptation, and execution of shopper marketing programs and national campaigns that align with brand strategy and retailer objectives.
• Own the day-to-day execution of shopper marketing initiatives, including point-of-sale materials, couponing programs, sweepstakes, and other activation tactics across in-store and digital channels.
• Partner with Manager and sales teams to evaluate activation opportunities and support the execution of programs that drive retailer engagement, shopper conversion, and incremental retail execution.
• Develop sell-in materials that communicate program objectives and support incremental retail execution opportunities, including end cap displays, floor features, secondary displays, ad/circular placements, and expanded shelf presence.
• Develop creative agency briefs informed by retailer, shopper, and brand insights, and manage end-to-end project execution, including timelines, budget tracking, production, printing, and deployment of marketing assets.
• Support Manager in campaign performance analysis and recaps to identify actionable insights and optimize future programs.
• Identify opportunities to improve ways of working, operational efficiencies, and the shopper experience to support stronger program execution.
• Establish strong cross-functional relationships with sales, category management, insights, brand, e-commerce, media, sponsorship, and field marketing teams to ensure integrated campaign execution.
• Actively participate in sales and marketing team meetings, business reviews, and planning discussions.
• Own the invoicing process, including purchase order creation, invoice reconciliation, and monthly budget tracking for assigned accounts.
• Maintain positive and productive working relationships with internal and external stakeholders to support collaboration and effective decision-making.
• Perform other duties as assigned. 

Minimum Qualifications

• 3-5 years of CPG, shopper marketing or marketing experience.
• Ability to support and drive the development of creative solutions with creative, media, and shopper agency partners including how to write clear, actionable briefs, project management, and campaign recapping.
• Effective communication and presentation skills- oral and written, including proof reading, copy writing, and editing.
• Detail oriented, highly organized, with the ability to self-determine how to prioritize projects to meet deadlines.
• Ability to adapt communication style to foster productive working relationships with internal and external stakeholders.
• Intrinsically motivated self-starter with a sense of urgency, desire to continue learning, and personal project accountability.
• Maturity and responsibility to work successfully within the beverage alcohol industry.
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams, SharePoint, PowerBI).

Preferred Qualifications

• Previous shopper marketing/agency experience is a plus.
• 3-5 years’ experience in the areas of Omnichannel/Shopper/Trade/Customer/Field/Brand Marketing/Marketing Operations/Commercialization on Supplier or Agency side in the beverage or consumer packaged (CPG) industry.
• Working knowledge of digital and social media marketing tactics, including targeting platforms, measurements, etc. plus experience driving traffic to retailer stores and e-commerce sites through digital media tactics.

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Flexibility to travel 10% of the time (maximum)

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).