Partner & Franchisee Support
Act as the primary point of contact for franchisee and partner CRM and digital marketing queries.
Ensure alignment of CRM and digital strategies across markets.
Share best practices, toolkits, and playbooks to drive performance and consistency.
Deliver training and workshops on digital marketing trends, CRM utilisation, and data insights.
CRM Management & Strategy
Support partners in the planning and execution of CRM campaigns, including email marketing, automation workflows, segmentation, and customer journeys.
Monitor CRM performance across markets and recommend optimisations.
Ensure GDPR and local compliance across CRM activities.
Digital Marketing & Performance
Advise franchisees and partners on SEO, paid media, social media, and conversion optimisation.
Provide strategic recommendations for digital channel mix tailored to local market needs.
Collaborate with local teams to roll out campaigns effectively and in line with brand strategy.
Analytics & Auditing
Conduct regular audits of Google Analytics (GA4), ensuring proper tracking setup, goal configuration, and data integrity.
Generate actionable insights from web traffic and campaign data to inform strategy.
Build and share dashboards and reports with internal stakeholders and partners
Proven experience in a CRM and digital marketing role, ideally within an international or franchise model.
Strong understanding of CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing automation.
Proficiency in Google Analytics (GA4) and digital performance reporting tools.
Solid knowledge of digital marketing channels including SEO, PPC, display, social, and retargeting.
Ability to manage stakeholders across regions with sensitivity to cultural and market differences.
Excellent communication, presentation, and training skills.
Data-driven mindset with a passion for improving customer experience and marketing effectiveness.
Google Analytics certification.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
