Associate Manager, Creator Commerce

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
Entry level
eCommerce • Fashion
The Role
Owns day-to-day TikTok Shop operations, including creator gifting, affiliate community management, creator briefs, relationship building, performance reporting, budgeting, and platform functionality. Partners cross-functionally with merchandising, product, influence, PR, legal, finance, paid media, and operations to support launches, optimize performance, and grow affiliate commerce.
Summary Generated by Built In
About the RoleThe Associate Manager of Creator Commerce – TikTok Shop owns the day-to-day engine behind our TikTok Shop presence. Sitting on Gap Inc.’s centralized Marketing Shared Services team, you’ll be the connective tissue between our creator community and the cross-functional partners who keep TikTok Shop running — driving gifting, briefs, affiliate community management, and reporting that drive real performance for our brands. You’ll help scale a growing TikTok Shop affiliate community, keep top-performing creators engaged, and ensure the platform and the community you create both function well.
You’ll work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality, and partner across merchandising, product, influence, PR, legal, finance, and paid media to align TikTok Shop initiatives with key product priorities and marketing moments. The ideal candidate is a TikTok Shop native who understands the unique TikTok Shop affiliate ecosystem inside and out, thrives on creator relationships, and can balance the operational rigor of budgets and reporting with the hustle of always-on community management.What You'll Do
  • Own and operate the day-to-day functions of TikTok Shop, ensuring the platform runs smoothly and delivers against commercial goals
  • Align with cross-functional partners on product priorities and work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality and success
  • Manage gifting programs and build creator briefs that drive scroll-stopping, trend-driving content on TikTok Shop
  • Maintain regular communication with top-performing creators, building lasting relationships that keep them engaged and performing
  • Manage the TikTok Shop affiliate community at scale, including outreach, onboarding, and always-on engagement
  • Assist with reporting on TikTok Shop performance, tracking results with a focus on continuous optimization
  • Monitor budgets and gifting spend, ensuring efficient, well-tracked investment across the affiliate community
  • Provide ad-hoc support for TikTok Shop activations, product launches, or other events when needed
Who You Are
  • A TikTok Shop native. You know the affiliate ecosystem inside and out and spot what's working before it becomes obvious
  • A relationship builder. Creators trust you, and you know how to keep top performers engaged and motivated
  • An operational rigor. Organized, deadline-driven, and comfortable managing budgets, briefs and reporting with precision
  • A collaborator. You thrive working cross-functionally with multiple partners to keep things running smoothly and optimize performance
  • A competitor. You have an innate desire to win and are always looking for the next opportunity to grow the shop
  • A creative problem-solver. When something breaks or a process needs improving, you find a better way to keep things running

Skills Required

  • TikTok Shop affiliate ecosystem knowledge and experience
  • Experience building and maintaining creator relationships
  • Ability to manage affiliate community outreach, onboarding, and engagement
  • Operational rigor and organization when managing budgets, briefs, and reporting
  • Cross-functional collaboration skills
  • Creative problem-solving and process improvement skills

Gap (gapinc.com). Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..

  • Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
  • Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
  • Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.

Gap (gapinc.com). Insights

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The Company
HQ: San Francisco, CA
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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