Boll & Branch is seeking an Associate Manager of Consumer Insights to join its Consumer Strategy & Insights team. In this role, you will serve as a strategic thought partner across the organization by uncovering insights that deepen our understanding of the customer and inform smarter decision-making. You’ll analyze the full customer journey and translate complex data into clear, actionable recommendations for Marketing, Product, Digital, and Leadership.
The ideal candidate brings experience working with DTC or performance marketing data and a strong understanding of consumer and funnel KPIs. The candidate should be highly analytical and enjoy building data-driven solutions to improve the online customer experience. You love telling a story with data and creating actionable insights to drive growth. You are exceptional at prioritizing work, setting expectations and communicating key takeaways to stakeholders. You are a nimble learner who can take on new tasks without hesitation. You are focused on impact and demonstrate curiosity, data fluency, and a collaborative work ethic.
This role will report to the Director of Consumer Strategy & Insights.
Responsibilities:
- Analytics & Reporting
- Create and publish performance reports that track core KPIs (such as AOV, CVR, CAC, ROAS). Maintain existing dashboards/reporting, identify and implement areas for improvement
- Identify where the gaps in data are and work in conjunction with the Data team to push through key blockers and improve analytics infrastructure
- Be an expert and key point of support for cross-functional partners on relevant platforms (looker, shopify, mixpanel etc.)
- Stakeholder Management
- Build and maintain strong independent relationships with key internal stakeholders (i.e. E-Comm, Performance Marketing, CX/Loyalty and Product team leads) to ensure effective communication and collaboration. Regularly update stakeholders on project progress, insights, and strategic recommendations
- Establish yourself as the thought leader for key cross-functional teams and be able to manage up when necessary
- Customer Research
- Lead qualitative and quantitative consumer research for the entire organization, evolving our understanding of our target market through focus groups/surveys; represent the customer and their needs to all teams across the business
- Source external third party data to keep a pulse on industry and competitive trends, developing a distinct perspective on how these trends affect our business and strategy
Requirements:
- 4+ years of working experience, preferably in an analytics or strategy focused role
- Experience with data visualization tools such as Tableau or Looker
- Analytical: You love to find the needle in the (data) haystack, are metrics-driven, and possess the ability to turn empirical data into insightful decisions. You demonstrate an interest in analytics and have gained experience working with data in a work, personal, or academic setting.
- Intellectual curiosity: You love breaking down and tackling complex problems, continuously learning and broadening your skillset.
- Proactive: You are self-motivated, scrappy, and enjoy solving open-ended problems.
- Collaborative: You enjoy working in a team environment and seek out solutions that cater to cross-functional objectives.
- Bachelor’s degree preferred or equivalent work experience
The primary location for this role can be located in either New York, NY or Summit, NJ. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ headquarters because it's in the best interest of our business or your team.
The annual base salary range for this role is $65k-110k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.
This role is not eligible for relocation assistance. Additionally, Boll & Branch will not commence an immigration case or 'sponsor' an individual for this position (for example, H-1B or other employment-based immigration).
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch
At Boll & Branch, we don’t make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdale’s and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.
Top Skills
What We Do
Made Different. Sleep Better at Night.
At Boll & Branch, we don’t make bedding like everyone else—we make it better. We prioritize thread quality, not thread count. We use the finest 100% organic materials, never compromising. We do things the right way, always caring about the impact we have on people and the world. From day one, we’ve committed to partnering and honoring artisans and farmers who are valued for their knowledge and expertise—we ensure they are paid fairly, they are treated fairly, they work at will, and they are adults. Working for the Boll & Branch Dream Team means you also believe in our ongoing mission and core value of doing right by people and the world. Because of the high standards we hold, we are proud to have been the first-ever Fair Trade Certified™ bedding company when we launched, and remain pioneers of innovation in luxury organic cotton.
Our difference makes a difference, so you can sleep better at night.
