You are a customer obsessed, dynamic brand builder who understands how marketing/media channels, audience, product, and brand experience come together for impactful customer experiences with our brand.What You'll Do
Ownership of seasonal requests: Partner with site merch and/or retail team to ensure seasonal refreshes are made when needed.
Ownership of tentpole promos: Own promos that are not connected to specific product hooks (like F&F, Gap Cash, Seasonal Sales and Peak) end to end.
Support Integrated Marketing Team: Collaborate with the Director and four other managers to create compelling seasonal messaging across all marketing touchpoints.
Planning and Execution: Focus on the details of planning and execution across all channels and platforms, as you work with Brand Managers to establish integrated marketing plans and journey mapping approaches.
Data-Driven Insights: Leverage audience data from media partners, insights, competitive, and customer data from strategy partners to inform marketing plans and journey maps.
Customer Journey: Ensure clarity and consistency of messaging, identifying pain points and successes to enhance marketing content execution and overall brand experience.
Seasonal Briefs and Content Frameworks: Kick off the creation of seasonal docs, briefs & creative brief templates and content planning framework templates.
Owner of tools & documents: Ensure all documents and tools are up to date across all seasonal stories, including but not limited to annual omni calendar, content planning frameworks, GTM, briefs, Airtable OCPs, hindsights, etc.)
Identify opportunities for better ways of working: identify cracks in the foundation and partner with Operations to fix process, tools, etc.
Point of Contact: Act as the team POC, ensuring cross functional partners have all seasonal documentation.
Customer Data Integration: Partner with media shared services and customer strategy leads to combine customer data and insights to inform customer journey mapping.
Readiness Meetings: Partner with Director to contribute to readiness documents for SLT, ensuring content and channel plans are thorough and relevant for seasons that do not have a brand campaign (summer & holiday).
Experimentation and Responsiveness: Drive ideas for creative experimentation and quick response to current events by leveraging consumer data to drive cultural relevancy and brand engagement.
Lead Hindsight to gain Best Practices and Recommendations: Collaborate with brand managers and channels to report on seasonal hindsight that will inform future strategies.
Has experience in Brand Building, Consumer Insights/Data, analytics a plus
One who understands how marketing/media channels, audience, product, and brand experience come together to deliver impactful marketing
Able to drive alignment between channels, creative and non-marketing partners like Merch and Design
Obsessed with product & storytelling
Obsessed with the customer and their journey
High level attention to detail
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
