Associate Manager - Brand Experience Marketing - Arby's

Posted 4 Days Ago
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Centro, Maripí, Boyacá, COL
In-Office
Mid level
Food
The Role
Supports Arby’s brand experience performance by analyzing KPIs, competitive activity, consumer data, and campaign results. Develops forecasts, action plans, insight briefs, situation assessments, and post-mortems. Coordinates marketing calendars, franchisee meetings, Stage Gate processes, and cross-functional follow-through. Requires strong analytical, project management, communication, and executive presentation skills, plus proficiency in Excel, PowerPoint, and Tableau or Power BI.
Summary Generated by Built In

We are looking for a highly analytical, curious, and execution-oriented brand strategist to help monitor, analyze, and improve the performance of the core business across the Arby’s brand experience. This role is ideal for someone who thrives in test-and-learn environments, enjoys solving complex business problems, and can translate data into clear, actionable recommendations.


The Associate Manager will support the health of the business by turning performance, competitive, and consumer data into clear insights and next steps. This role partners closely with Brand Experience leadership and cross-functional stakeholders to keep in-market performance visible, flag risks and opportunities early, and ensure recommendations move forward with clarity, momentum, and confidence


Qualifications:  
Education: Bachelor’s degree in business, marketing, economics, engineering, or related field

Professional Experience: 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments


Essential Duties and Responsibilities:

  • Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions 
  • Maintains performance views to set expectations of forecast vs. actual and develop recommended action plans based on results 
  • Prepares and delivers weekly calendar and marketing performance updates
  • Leads analysis for quarterly situation assessments and post-mortems 
  • Supports in-market calendar optimization in collaboration with leadership 
  • Develops ad hoc insight briefs 
  • Manages franchisee meeting agenda, deliverables, and follow-ups
  • Acts as central connector across cross-functional teams to drive alignment and follow-through on recommended actions 
  • Support Stage Gate process to deliver the national calendar – bringing rigor and consistency to measurement and decision-making frameworks 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Core Capabilities:

  • Strong analytical mindset and experience working with large, complex datasets and translating insights into action 
  • Ability to balance customer experience, operational feasibility, and financial impact in decision-making 
  • Structured problem solver with high attention to detail and follow-through 
  • Effective project manager, with strong organizational skills with ability to manage multiple workstreams, calendars, deadlines, stakeholders and timelines simultaneously 
  • Comfortable navigating ambiguity and driving progress in test-and-learn environments
  • Results-oriented with a bias for action, strong follow-through, and the ability to connect day-to-day work to measurable brand, guest, and business impact.
  • Excellent written and verbal communication skills, with comfort preparing polished meeting materials and executive-ready summaries.
  • Comfort working in a fast-paced, cross-functional environment with internal teams, external partners, and leadership stakeholders.

Technical Skills:

  • Proficient in Excel (pivot tables, SUMIFS, INDEX/MATCH) 
  • Strong PowerPoint skills with ability to create clear, executive-ready materials
  • Experience using Tableau, Power BI, or similar tools to self-serve and analyze data


 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Skills Required

  • Bachelor’s degree in business, marketing, economics, engineering, or a related field
  • 3-5 years of experience in strategy, analytics, brand marketing, consulting, or test-and-learn environments
  • Strong analytical skills and experience working with large, complex datasets
  • Ability to translate insights into actionable recommendations
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Proficiency in Excel, including pivot tables, SUMIFS, and INDEX/MATCH
  • Strong PowerPoint skills for creating executive-ready materials
  • Experience using Tableau, Power BI, or similar data-analysis tools

Inspire Brands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.

  • Healthcare Strength — Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
  • Leave & Time Off Breadth — Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
  • Wellbeing & Lifestyle Benefits — Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.

Inspire Brands Insights

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The Company
HQ: Atlanta, GA
Year Founded: 2018

What We Do

Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.

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