Associate, Integrated Marketing

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,800 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

As an Associate of Integrated Marketing (Activation), you are responsible for servicing key client accounts and managing multiple small-to-mid scale integrated marketing campaigns simultaneously. You will work across all three business areas including digital, influencer, and experiential on behalf of our brand partners. This role requires a combination of external-facing client services and internal project management throughout the entire post-sale phase. You will be your clients’ champion in bringing their programs to life as well as coordinating between sales, planning, strategy, and your counterparts in our digital, branded edit, design, campus & influencer, and events teams to ensure successful activations that fulfill our clients’ objectives while staying true to our brands. This role reports to a Manager of Integrated Marketing (Activation).

Responsibilities and Duties:

• Execute and manage small-to-mid scale integrated marketing campaigns from kickoff through recap and renewal stages

• Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled

• Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements

• Stay abreast of industry marketing trends and ways to enhance Her Campus Media’s offerings to remain innovative in the market

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds. 

• Bachelor’s degree (or other college degree) preferred

• A foundational understanding of ad sales marketing and/or prior relevant experience in marketing, advertising, media, PR, or communications

• Strong interest in client services, with excellent verbal and written communication skills

• Top candidates will have prior experience managing client activations (digital/social, influencer and/or experiential) at a publisher and/or agency with a focus on post-sale responsibilities

• Excellent organization, time-management, and problem-solving skills

• Proactive and collaborative work style well suited for a nimble, highly matrixed organization

• Comfortable analyzing quantitative data to inform campaign optimization and recaps

• Preferred experience using Google Workspace, Dropbox, Asana, and Slack

• Passion for Her Campus Media’s mission and the unique opportunity to marry our audience, community, and client interests in our work

Additional Information

Benefits & Perks

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Unlimited PTO and flexibility to work remotely
• Extremely generous company holiday policy, with twenty-two (22) paid federal and office holidays including two (2) floating holidays each year
• Highly parent-friendly culture, including 15 full weeks of parental leave plus additional 2 weeks of part-time parental leave, all fully paid
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• Dog-friendly office (if in Boston)

Salary Range: $55,000-$60,000/year + bonus eligible

• Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

Interview Process & Expectations

To apply, click the “I’m interested” button to upload your resume and submit a cover letter.

Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.

All your information will be kept confidential according to EEO guidelines.