Associate Industry Marketing Specialist

JOB DESCRIPTION
Industry Marketing Specialist - Industrial
Works across the Industrial Marketing Segment supporting all COU Marketing teams on optimizing content, supporting new service launches and sales enablement efforts.
RESPONSIBILITIES

• Works as directed to support the definition of the market opportunity for an industry and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
• Completes requests that help the organization to monitor industry trends and complete competitive analysis for growth opportunities and impending risks.
• Works as directed to support campaign planning and measure the impact of thought leadership, content development, demand creation and sales enablement efforts.
• Supports launch plans, content activation, promotions, development of sales content/tools and other activities that contribute to overall demand creation.
• Works as directed to aid measurement and reporting efforts.
• Contributes to activities that help the industry map out the customer buying process, create and maintain industry-specific buyer personas, and identify target accounts.
• Contributes to collaborations with a formal sales enablement function and product/solution specialists, i.e..., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
• Contributes to business success by performing other tasks as required.

QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.

• Bachelor of Science/Bachelor of Arts degree in marketing, communication or a related field.

MINIMUM SKILLS PREFERRED.

• Strong writing and presentation skills.
• Collaboration Basic project planning and management.
• Customer-centric orientation.
• Interviewing Budget tracking.
• Basic analytical skills.

MINIMUM ABILITIES PREFERRED.

• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

What you'll experience working at UL:

• Mission: For UL Solutions, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
• People: Ask any UL Solutions employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL Solutions. We're able to deliver the best because we employ the best.
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
• Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
• Total Rewards: All employees at UL Solutions are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:
Working at UL Solutions is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit UL.com.
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.