The Enterprise Brand Marketing Team is responsible for developing, defining and executing the overarching brand marketing strategy and goals, leveraging data-driven insights to inform decisions. This team ensures brand consistency across all marketing touchpoints and strategically positions the brand to enhance market presence and competitiveness. All team members will be adept at translating insights into actionable strategies that drive brand growth and engagement.
The Brand Sponsorship Associate II will coordinate and execute a comprehensive sponsorship strategy that aligns with the overall brand and enterprise strategy, enhancing brand visibility and partnerships. This individual will provide guidance to execute the annual strategy for corporate sponsorships and facilitate contract negotiations, activation and measurement of Protective’s corporate sponsorship program across all key audiences.
Responsibilities
- Provides guidance for accurate articulation of the brand strategy and guidelines across the organization, maintaining brand integrity and consistency in all marketing initiatives.
- Analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed.
- Consults with leadership across the department, and at times, the company to help create communications programs that support brand and sponsorship initiatives.
- Understands key business drivers and applies knowledge towards the execution of annual corporate sponsorship strategy that supports company goal of increasing brand awareness actively participating in the daily workflow
- Leverage sponsorship platforms to enhance brand visibility and strengthen market positioning by identifying opportunities to amplify sponsorship content, expand audience reach, and drive measurable brand awareness and engagement.
- Coordinate project teams comprised of internal and external partners to plan and activate a wide range of sponsorship programming, including large events at Protective Stadium and other external venues
- Facilitate daily workflows and engagement with sports marketing firm, ensuring firm delivers on commitments for contract negotiations, activation, valuation of programs, and develops forward-looking opportunities based on market and audience-led factors.
- Partner with brand strategy, creative, community relations, and corporate communications teams to create cohesive content packages (video, social, digital, event assets, etc.) that highlight sponsorship partnerships and activate them across all marketing channels.
- Support broader enterprise brand strategy and integrated marketing initiatives beyond sponsorships as needed, flexing to priority brand work during slower sponsorship periods.
- Supports overall brand marketing strategies that align with the company's objectives and drive brand growth
- Manage the activation of external awards and recognition programs to highlight honorees while strategically reinforcing the company’s brand positioning, values, and market credibility.
Knowledge, Skills, Attributes
- Experience in brand management, brand positioning, competitive analysis, and market research, with a proven ability to leverage insights to make strategic recommendations
- Excellent communication and project management skills
- In-depth understanding of brand management and market research techniques
- Excellent analytical and project management skills
- Strong analytical skills paired with a creative mind
Qualifications/Education
- 3-5 years of experience in communications, marketing, or a similar field
- Superior interpersonal and client relationship skills
- Demonstrated skill in copywriting, business writing, storytelling, and communication
- Proven marketing project management skills
- Ability to synthesize information and contribute to recommendations to optimize marketing and communications programs
- Ability to work independently on daily assignments in a fast-paced environment with multiple priorities and stakeholders
- Bachelor's degree in public relations, marketing, communications, or related discipline such as sports marketing
Protective Life Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protective Life and has not been reviewed or approved by Protective Life.
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Retirement Support — A pension plan alongside a 401(k) with employer match is repeatedly highlighted and considered a standout feature. Feedback suggests these offerings provide strong long‑term financial security.
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Healthcare Strength — Medical, dental, vision, and prescription coverage are complemented by HSA/FSA options with company contributions and wellness incentives. Feedback suggests the breadth of health benefits is comprehensive.
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Leave & Time Off Breadth — Paid time off and holidays are frequently cited as positives, with parental leave and adoption assistance available. Feedback suggests time‑off policies support work‑life balance.
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What We Do
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. Protective traces its roots to its flagship company founded in 1907, Protective Life Insurance Company. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing — for its employees, distributors and, most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. As of June 30, 2020, Protective had assets of approximately $123 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings,
