Associate Experiential Marketing Lead

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

This position entails working on one of Unilever's top global brands, TRESemmé. TRESemmé is America’s #1 Hair Styling Brand. Over the past few years, the haircare category has introduced an ever-growing number of new brands, and TRESemmé is on a mission to grow its legacy positioning as the most desirable and sought after salon quality hair brand.

We are seeking a Brand Experience Lead with a passion for dreaming up innovative and engaging brand experiences that connect with our target audience. We are looking for someone who has their finger on the pulse of trends and social media who can help keep TRESemmé on the cutting edge of experiential and out-of-the-box partnerships. This role will focus on Brand Experiences as well as Brand Partnerships within media, audio and cross-brand.

This is a high visibility role within Unilever globally and offers plenty of scope for independent brand and team stewardship, agency and cross-functional leadership and creativity. A leader, creative visionary and an individual passionate about brand development is needed for this role. The position is based in Unilever Hoboken, NJ/ USA where the TRESemmé US team is located twice a week, remote three days a week.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
• Lead the planning and execution of consumer, influencer and PR editor events, creating memorable moments that enhance brand equity and drive sales.
• Lead the planning of New York Fashion Week tentpole twice a year, including designer partnerships, activations and brand partnerships.
• Manage media and audio partnerships to bolster brand equity or product campaigns.
• Collaborate with the Influencer Marketing, PR and Content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.
• Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
• Analyze the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.

WHAT YOU WILL NEED TO SUCEED

Experience & Qualifications

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
• Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.

Other

• Agency Background: Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.
• Data Analysis Skills: Comfort using data to track activation performance, measure ROI, and inform future strategies.

Skills

Brand Strategy & Vision:

• Brand Understanding: Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers.
• Strategic Alignment: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.

Experiential Marketing Expertise:

• Creative Concept Development: Generating innovative and engaging brand experience concepts that align with brand objectives, target audience, and budget.
• Event Planning & Execution: Strong organizational and logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline (e.g., pop-up events, influencer partnerships, interactive digital campaigns).
• Online and Offline Experience: While the role requires a digital-first approach, proven success in designing and executing impactful brand activations in both online and offline environments

Project & Budget Management:

• Project Management: Strong organisational skills to manage multiple activations, budgets, timelines, and stakeholders (internal teams, agencies, vendors).
• Budget Management: Experience managing budgets, negotiating with vendors, and optimising spending for maximum impact.

Digital Fluency & Technology:

• Digital Marketing Integration: Understanding of digital marketing channels and tactics to amplify brand experiences, drive online engagement, and track results.
• Technical Proficiency: Familiarity with event management software, project management tools, and other relevant technologies, including those specific to beauty activations (e.g., AR/VR try-on experiences, shoppable social content, interactive video).

Beauty Consumer & Trend Insight:

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Beauty Consumer Insight: Deep understanding of beauty shoppers' motivations, behaviours, and preferences. This includes the ability to tailor experiences that resonate with the target audience and drive desired actions.
• Trend Awareness: Keeping up with emerging technologies, experiential trends, and competitor activations in the beauty space to stay ahead of the curve and identify new opportunities.
• Content-first Mindset: Developing experiential concepts that are social-first and content-first to maximize output of added value coverage.

Creative & Analytical Skills:

• Visual & Sensory Storytelling: Strong aesthetic sense and understanding of how to create visually captivating experiences that appeal to the senses, which is particularly important in the beauty industry.
• Data Analysis & Reporting: Ability to track and measure the impact of activations, using data to optimise future experiences, demonstrate ROI, and inform strategic decisions.
• Teamwork & Collaboration: Ability to effectively collaborate with internal teams (e.g., marketing, sales, creative) and external partners (e.g., agencies, vendors) to deliver seamless brand experiences.
• Communication & Presentation Skills: Excellent written and verbal communication skills to articulate ideas, present concepts, and inspire stakeholders.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.