Associate Director, SEO & AI Search

Posted Yesterday
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New York, NY, USA
Hybrid
Senior level
AdTech • Agency • Digital Media • SEO
Digital Marketing agency in New York City, New York.
The Role
Senior strategic leader driving SEO, GEO, and AI search strategies for key clients. Oversees technical SEO, content, QA, and performance optimization; mentors managers; maps and scales AI-enabled workflows, SOPs, and prompt libraries; and ensures quality, governance, and operational efficiency across delivery.
Summary Generated by Built In
Company Description

Sosemo is an award-winning strategic search and media agency built for where discovery is headed next. We help brands win visibility across traditional search engines, AI-powered answer environments, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and emerging AI-driven discovery experiences. Our operating model is human-led and AI agent-enabled, combining strategic expertise with governed automation and workflow innovation.  

Job Description

The Associate Director, SEO & AI Search is a senior strategic leader responsible for driving client performance, managing team delivery, and developing scalable SEO and AI-enabled workflows. This role bridges strategy and execution, ensuring high-quality deliverables while improving operational efficiency through structured processes and automation. 

Responsibilities 

  • Lead SEO, GEO, and AI visibility strategy for key client accounts. 
  • Oversee technical SEO, content strategy, and performance optimization. 
  • Serve as a senior strategic advisor in client meetings and planning. 
  • Review deliverables to ensure quality, accuracy, and impact. 
  • Mentor and manage SEO Managers and junior team members. 
  • Set quality standards and ensure adherence to the “Sosemo Approach.” 
  • Support training and development across the team. 
  • Map SEO workflows end-to-end and identify inefficiencies. 
  • Develop and implement scalable processes and templates. 
  • Create operational documentation, SOPs, and knowledge resources. 
  • Design AI-enabled workflows that improve efficiency and consistency. 
  • Develop prompt frameworks and reusable prompt libraries. 
  • Convert internal methodologies into structured, repeatable systems. 
  • Establish QA processes, approval checkpoints, and escalation paths. 
  • Train team members on AI tools, workflows, and prompt usage. 

Qualifications

  • Bachelor's degree in marketing, Computer Science, or related field. 
  • 6–8+ years of SEO experience. 
  • Proven experience managing complex SEO strategies and clients. 
  • Strong understanding of technical SEO, analytics, and content strategy. 
  • Experience building or improving workflows, SOPs, or operational systems. 
  • Experience with AI-enabled workflows, automation, or prompt libraries. 
  • Familiarity with Copilot Studio, Agent Builder, or similar tools preferred. 
  • Strong understanding of QA, governance, and workflow reliability. 
  • Experience mentoring teams and driving adoption of new technologies.

Additional Information

What We Offer: 

  • Competitive compensation package 
  • Annual bonus opportunity 
  • Health insurance 
  • Life insurance 
  • 401(k) with match 
  • Paid vacation and sick time 
  • Hybrid work environment 
  • Significant leadership and growth opportunities 

Additional Information: 

Candidates must be legally authorized to work in the U.S.; visa sponsorship is not available.

Our office is located at 26 Broadway, NYC, with access to common areas, a podcast studio, and stocked snacks and coffee. 

AI Enablement Statement  

Sosemo is building a human-led, AI agent-enabled operating model. Employees in this role will be expected to actively leverage, improve, and help evolve AI-enabled workflows that support SEO, GEO, analytics, reporting, content optimization, research, and operational efficiency. AI is used to enhance productivity and scale, but human expertise, judgment, accountability, and client stewardship remain central to every deliverable. 

Skills Required

  • Bachelor's degree in Marketing, Computer Science, or related field
  • 6-8+ years of SEO experience
  • Proven experience managing complex SEO strategies and clients
  • Strong understanding of technical SEO, analytics, and content strategy
  • Experience building or improving workflows, SOPs, or operational systems
  • Experience with AI-enabled workflows, automation, or prompt libraries
  • Familiarity with Copilot Studio, Agent Builder, or similar tools
  • Strong understanding of QA, governance, and workflow reliability
  • Experience mentoring teams and driving adoption of new technologies
  • Legally authorized to work in the U.S.; visa sponsorship not available
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The Company
HQ: New York, NY
10 Employees
Year Founded: 2012

What We Do

We are an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape. Our team leverages core digital channels including search marketing (SEM/SEO), social media, display and programmatic to increase brand awareness and acquisitions for our clients.

Why Work With Us

We are a people-first culture that ensures every employee has the opportunity to grow and learn in a supportive environment. We provide professional development opportunities, bonus incentives, a rewards & recognition program, competitive benefits, and numerous team-building events. Join our team and be part of something innovative and fun!

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