Associate Director, Senior Content Writer (ETFs , SMAs, Markets)

Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.

We are seeking a seasoned financial writer who specializes in asset management and wealth management marketing with an in-depth knowledge of investment products and capital markets. The ideal candidate must be intellectually curious and assertive who can thrive in a fluid, fast-paced environment.

Role and Responsibilities:

• Write web articles and marketing collateral supporting the retail business on a wide variety of topics including investment themes, mutual funds, SMAs, ETFs, alternative investments, macro trends, markets, portfolio construction ideas, practice management, investor psychology and behavioral finance
• Create compelling content across different mediums and formats to support new and ongoing marketing campaigns: short-form web articles, long-form research papers, video scripts, podcasts, infographics, digital ads and social media posts
• Infuse core brand messaging, value proposition and firm values throughout the firm’s marketing collateral and editorial content
• Align content with firmwide strategic priorities, the needs of key stakeholders and core elements of high-profile marketing campaigns         
• Collaborate closely with key stakeholders in portfolio management, sales, marketing, product, research and compliance
• Exhibit sound news judgement to determine the best topics to amplify across channels in a format that aligns with the overall content strategy and distribution plan
• Use data to identify, test and learn the content topics and formats that are resonating most with different client segments: financial advisors, retail investors, retirement plans, university endowments and foundations and other institutional investors
• Contribute to content distribution plan by partnering with channel marketers to drive success in owned and paid channels
• Create new content for use in local markets ensuring it meets specific business requirements and the prevailing compliance rules of the region
• Curate content acquired from disparate global sources and look for opportunities to repurpose and repackage for digital consumption
• Raise awareness of existing content among marketing and sales teams and gather ongoing anecdotal feedback on their effectiveness
• Look for ways to collaborate across global marketing teams to ensure consistency of brand messaging and efficiencies.  
• Actively participate in editorial planning calls to share high-conviction story ideas
• Provide writing support for other marketing content including email, landing pages, brochures and executive talking points

Desired Qualifications and Experience:

• Bachelor's in communications or journalism
• 10 years of communications experience in asset management or wealth management
• CIMA, CFA or CAIA designation a plus
• Clean and thoughtful writer with fluid, conversational style and a digital-first mindset
• In-depth product knowledge: mutual funds, ETFs and alternative investments
• Outgoing personality with experience collaborating
• Firm grasp of U.S. financial advisory business and how FAs run their practices
• Strong understanding of asset management industry dynamics and trends
• Critical thinker who can successfully challenge the status quo and advocate for change
• Enthusiastic and energetic champion of the brand across a global ecosystem
• Experience in visual storytelling from infographics to video to interactive charts
• Client journey mapping and campaign analytics a plus
• Proficient in using Artificial Intelligence tools to conduct research, gather competitive intel and create efficiencies in workflow

This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.

Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation,  past or present unemployment status , or any other characteristic protected by law.