Associate Director, Search

Just Global: 

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B. 

What you are accountable for:

The Associate Director, Search is accountable for driving search strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media strategy and activation leads, this role leads and drives all aspects of the campaign life cycle as it pertains to paid search.

In addition, the Associate Director, Search will be expected to help educate the agency on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation.

What you are responsible for:

Internal

• Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
• Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Perform in-platform maintenance and optimizations
• Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Ensures Search team is accurately tracking all financial processes in a timely manner
• Determine tracking and buying guidelines and special opportunities for specific accounts
• Work closely with VP, Global Media Operations & Activation and VP/Director, Search to drive improved process across clients
• Exhibit the ability to anticipate and solve problems
• Own and foster growth in the relationships with agency partners, where applicable

Customers

• Personal drive to onboard new clients with excellence by embodying our “Be One Team” value and collaborating with all internal teams and stakeholders throughout the onboarding process
• Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape
• Drive high-value customers to interact with our clients’ products and services
• Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
• Support the development and delivery of agency RFP responses and pitches, as applicable

Market Knowledge

• Keep pace with search engine and PPC industry trends and developments
• Specialize in topics that require cross-team collaboration; provide agency guidance/POV development as applicable
• Core understanding and knowledge across digital media landscape and where paid search intersects
• Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

• For select group of accounts, direct line management, mentoring, and coaching of team ensuring best practices are shared and maintained
• Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
• Manage relationships with search engine partners
• Ensure process and activation best practices are used across select group of accounts
• Mentors team members regarding SEM best practices and internal processes
• Support internal training and development initiatives specific to SEM best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

Skills

• Active listening
• Ad platforms: Google/YouTube, Microsoft Ads
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• People management
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Storytelling
• Upwards management

Experience

• 7+ years experience in a digital marketing environment, agency and/or client experience
• 7+ years experience with paid search platforms
• 5+ years managing a team of direct reports

What it means to work at Just Global… 

Being a Just teammate means working in alignment with our Values… 

Cultivate Relationships 

• Build rapport first. 
• Put yourself in their shoes. 
• Assume positive intent. Give others the benefit of the doubt. 

Be One Team 

• Be the guardian of each other’s reputation. 
• Have each other’s back. Help each other out. 

Strive for Brilliance 

• Create work you can be proud of. 
• Remain open and curious. 
• Improve your work. Improve yourself. 

And in return you can expect… 

• You will be seen, heard, and included as a whole human being 
• Your contribution will be valued, rewarded, and recognized 
• You will develop deep and meaningful relationships that could last a lifetime 
• You will have leaders who are worth following 
• You will have the opportunity to develop yourself and your craft 
• You will have a meaningful chapter in your career path