Associate Director, Promotional Planning & Strategy

Reposted 5 Days Ago
2 Locations
In-Office or Remote
140K-150K Annually
Senior level
Consumer Web • eCommerce • Food • Healthtech • Natural Language Processing • Social Impact
Healthy Living Made Easy
The Role
The Associate Director, Promotional Planning & Strategy leads the promotional strategy, collaborates across teams, analyzes performance data, and mentors a high-performing team to drive growth in a fast-paced environment.
Summary Generated by Built In
ABOUT THRIVE MARKET 
 
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.
 
Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLE

This is a highly cross-functional, high-visibility role at the center of how we drive growth. You’ll sit at the intersection of marketing, merchandising, analytics, and operations, shaping our promotional strategy while ensuring flawless execution across a fast-moving, high-volume calendar. The role requires equal parts big-picture thinking and hands-on execution: strong commercial instincts, exceptional analytical rigor, comfort pulling and interrogating data yourself, and the ability to translate insights into clear direction for partners and leadership. This is an evolving space for our business, and we’re looking for someone excited to build structure, introduce new tools and processes, and help define what best-in-class promotional strategy looks like for years to come.

RESPONSIBILITIES:

  • Own and evolve our daily promotions and gift-with-purchase strategy, transforming a high-volume, fast-paced calendar into a growth engine that drives long-term company and category performance.
  • Design and execute a structured testing roadmap across offer types, spend thresholds, messaging, and mechanics — clearly defining success metrics, synthesizing insights, and driving cross-functional alignment on optimizations and next steps.
  • Serve as the primary liaison to cross-functional marketing teams (CRM, creative, content, social, acquisition, etc.), ensuring full visibility into the promotional roadmap and maximizing reach and performance across channels.
  • Own the full promotional lifecycle, from concept development and offer strategy through creative briefing, optimization, and final asset approval — ensuring campaigns are commercially compelling and operationally seamless.
  • Independently pull, analyze, and synthesize promotional performance data (weekly, monthly, quarterly), translating insights into actionable optimizations that improve future results.
  • Leverage your deep understanding of promotional performance to refine financial forecasts, partnering closely with Demand Planning to ensure operational readiness and seamless execution.
  • Lead the evaluation and implementation of a campaign planning tool to enable upfront performance forecasting, structured scenario planning, and more intentional, data-informed promotional strategy.
  • Oversee the promotional P&L for our owned brands (Thrive Market Goods, Rosey, wellmade & f.a.e.), leveraging performance data to inform assortment decisions and future promotional strategy.
  • Support, and often lead, company-wide and executive-level presentations, translating complex promotional performance into clear, actionable narratives.
  • Manage and mentor a small, high-performing team, driving clarity of roles and priorities while fostering professional growth and continuously refining team structure to meet evolving business needs.

QUALIFICATIONS

  • 6–10+ years of experience in pricing, promotions, revenue management, or growth strategy within retail, ecommerce, or CPG businesses; retailer-side experience preferred.
  • Proven experience owning promotional or pricing strategy end-to-end, with clear accountability for revenue, margin, and growth outcomes.
  • Strong analytical capabilities, with comfort independently pulling and analyzing data (SQL, Excel, BI tools) to inform decisions and shape strategy.
  • Experience developing overarching promotional strategy and partnering on messaging and creative concepting to drive conversion.
  • Demonstrated ability to lead complex, cross-functional initiatives across marketing, merchandising, analytics, and operations.
  • A balance of strategic thinking and hands-on execution; comfortable rolling up your sleeves to get the job done.

BELONG TO A BETTER COMPANY

  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Competitive salary (DOE) + equity
  • 401k plan
  • 9 Observed Holidays
  • Flexible Paid Time Off
  • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
  • Ability to work in our beautiful office in Playa Vista
  • Free Thrive Market membership with exclusive employee discount
  • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
 
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
 
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
 
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
 
Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.
 
If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.
 
Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
 

© Thrive Market 2026 All rights reserved.

JOB INFORMATION
  • Compensation Description - The base salary range for this position is $140,000.00 - $150,000.00/Per Year.
  • Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
  • Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
  • This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.

Skills Required

  • 6-10+ years of experience in pricing, promotions, revenue management or growth strategy
  • Strong analytical capabilities, with comfort independently pulling and analyzing data
  • Proven experience owning promotional or pricing strategy end-to-end
  • Demonstrated ability to lead complex, cross-functional initiatives
  • A balance of strategic thinking and hands-on execution

What the Team is Saying

Nick
Erin
Marcus
Krisha
Christine
David

Thrive Market Compensation & Benefits Highlights

  • Healthcare Strength Feedback suggests medical, dental, and vision coverage are comprehensive, with added mental‑health support through Modern Health. This breadth of core and wellbeing coverage addresses a central pillar candidates often prioritize.
  • Leave & Time Off Breadth Feedback suggests flexible or “unlimited” PTO and a remote‑first setup provide meaningful time‑off and flexibility for many corporate roles. This structure supports work‑life balance across varied schedules.
  • Parental & Family Support Feedback suggests family‑building assistance (adoption and fertility) and paid parental leave for primary caregivers (commonly cited as up to 12 weeks after 12 months’ service) are part of the package. These elements strengthen support for different stages of family life.

Thrive Market Insights

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The Company
HQ: Los Angeles, CA
1,000 Employees
Year Founded: 2014

What We Do

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. We're an online grocery store that delivers the highest-quality organic and sustainable products at member-exclusive low prices. What's more, every paid annual membership sponsors a free one-year membership for a family in financial need. Every day, we leverage innovative technology and member-first thinking to help our more than 1.5 million members find healthy products, support brands making an impact, and build a better food future in the process. In 2020, we became a Certified B Corporation, making us the largest grocer in the U.S. to earn this coveted qualification.

Why Work With Us

Thrive Market was born out of a mission to deliver better products, better brands, and a healthier lifestyle to families throughout the United States. Our team is energetic, talented, and collaborative working together to reach our goal of providing our members with a best-in-class marketplace.

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Thrive Market Offices

Remote Workspace

Employees work remotely.

Thrive Market is a Remote-First Workforce: We host a number of events in our Playa Vista office where all employees are welcome!

Typical time on-site: None
HQLos Angeles, CA
In a commitment to our Remote-First Workforce, we have downsized from our previous offices to a WeWork!

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