Associate Director, Pricing Strategy & Experience

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
155K-199K Annually
Senior level
eCommerce • Fashion • Retail • Sales
Promoting the circular economy and empowering consignors & buyers to extend the life of luxury goods
The Role
Lead pricing strategy and execution for Womens, Mens & Vendor channels. Manage and develop a pricing team, analyze KPIs, implement pricing models, collaborate cross-functionally, improve pricing algorithms and automation, and drive revenue while preserving consignor experience.
Summary Generated by Built In
About The RoleAs a Pricing Sr Manager at the RealReal, you will be responsible for overseeing pricing strategy for multiple categories (Womens, Mens & Kids) and channels (Non-Vendor & Vendor). Managers are responsible for analyzing, identifying and communicating opportunities and providing risk-mitigation strategies. Focus is on driving maximum revenue while integrating total company & division level goals that provide a positive client experience. Strong communication and analytical skills as well as relationship-building are key for success in this role. They will be on the forefront of working with our product teams to further improve our pricing algorithms and automation. This person will report to the Director of Merchandise Pricing Strategy.

What You Get To Do Every Day
  • Oversee team development, pricing performance and ops for the pricing team (Womens, Mens & Vendor)

  • Proactively evaluate & implement pricing strategies and models based upon rigorous business analysis and competitive market dynamics

  • Analyze and report out on monthly metrics, KPIs, and provide summarized insights and actions to leadership

  • Perform ad hoc analysis and recommend courses of action to drive sales, improve efficiency and protect the consignor experience

  • Evaluate and create processes and tools in support of continuous improvement efforts

  • Own Pricing Initiatives end to end from strategy to execution

  • Lead educational communication & coordination of pricing initiatives to internal teams

  • Develop & manage a team of pricing associate managers, associates & assistants - provide feedback, training, and coaching to further career growth

  • Create a team environment centered around collaboration, openness and learning

  • Be a positive role model for the team by fostering strong cross-functional relationships with key business partners (Merch, Planning, BSA, CR/CS, etc)

What You Bring To The RoleMinimum Requirements:
  • Bachelor's degree or equivalent experience required

  • 7+ years of proven success in merchandising, planning or related field in a high growth, fast-paced environment

  • Proficient in Microsoft Office, particularly Excel; experience with G Suite & Looker a plus

  • Strong analytical, critical thinking & problem solving skills. Ability to relay verbal and written information concisely & effectively

  • Self-starter who can ramp up quickly and is excited to take on new challenges

  • Team player who is able to work effectively and collaboratively across multiple departments

  • Comfortable and confident making data driven recommendations

  • Exceptional time management and organizational skills

  • Thrives in a fast-paced environment where the only constant is change

  • Must have a passion for creative problem solving and insatiable curiosity

Compensation, Benefits, + Perks
  • Employee Stock Purchase Plan

  • 401K with Company Match

  • Medical, Dental & Vision Insurance

  • Paid Parental Leave

  • 9 Paid Company Holidays

  • Flexible Time Off (With Manager Approval)

  • Find out more about our Benefits here.

The expected salary range for this role is $154,741.00-$198,953.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.


The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. 


The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

Skills Required

  • Bachelor's degree or equivalent experience
  • 7+ years proven success in merchandising, planning or related field in a high-growth, fast-paced environment
  • Proficient in Microsoft Office, particularly Excel
  • Experience with G Suite and Looker
  • Strong analytical, critical thinking and problem solving skills
  • Ability to communicate concisely and effectively in verbal and written form
  • Self-starter who can ramp up quickly
  • Team player able to work collaboratively across departments
  • Comfortable making data-driven recommendations
  • Exceptional time management and organizational skills
  • Passion for creative problem solving and strong curiosity

The RealReal Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The RealReal and has not been reviewed or approved by The RealReal.

  • Healthcare Strength Health coverage includes multiple medical, dental, and vision options along with six free therapy sessions, and company HSA contributions for high‑deductible plans.
  • Parental & Family Support Family-building support includes inclusive fertility coverage with a high lifetime maximum and up to 10 weeks of paid parental leave plus additional disability pay for birthing parents.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a 15% discount is available to both full‑ and part‑time employees, expanding total compensation beyond base pay.

The RealReal Insights

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The Company
HQ: San Francisco, CA
3,300 Employees
Year Founded: 2011

What We Do

The RealReal is the world’s largest online marketplace for authenticated luxury retail. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day.

Why Work With Us

We are looking for smart and talented people who are creative, enjoy working in a fast-paced environment, and want to be part of a team that is reinventing the digital marketplace as you know it!

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