Associate Director, Patient Services Marketing - Parkinson's

Posted 9 Days Ago
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Mettawa, IL, USA
Hybrid
Senior level
Healthtech • Pharmaceutical
The Role
Lead patient access marketing strategy for the Parkinson's brand (VYALEV). Develop integrated access plans, provider/patient messaging, digital/content initiatives, cross‑functional alignment, agency oversight, and budget management to improve access and drive business results.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director of Patient Services Marketing, Parkinson's will lead the strategy, development and execution of integrated patient access marketing initiatives, supporting the Parkinson’s disease brand, VYALEV. This role drives provider and patient engagement across AbbVie's Patient Services (APS) workstreams, ensuring access strategies align with brand objectives and evolving care models. 

As the patient access strategy subject matter expert, the Associate Director partners across a highly matrixed organization, including brand, market access, legal, finance, and technology partners, to translate business priorities into actionable marketing strategies. This individual will lead cross-functional planning, drive organizational alignment, and oversee the execution of impactful programs that improve the patient and provider access experience while delivering business results. 

Responsibilities: 

  • Lead integrated access strategies and plans that translate care model priorities into effective marketing execution. 
  • Serve as a subject matter expert for provider access strategy, patient journey planning, segmentation, and resource development. 
  • Partner closely with the brand team, Field Reimbursement Managers (FRMs), Market Access and key stakeholders to advance access priorities, align messaging, and support efficient resource utilization. 
  • Develop specific messaging and educational strategies that enhance provider engagement and patient understanding. 
  • Guide digital and content initiatives that strengthen the provider and patient experience across channels. 
  • Collaborate with the Training team to strengthen field force effectiveness through clear messaging, tools, and enablement support. 
  • Lead APS strategic brand planning to ensure alignment with brand imperatives. 
  • Support financial planning cycle, purchase order tracking, and ongoing monthly budget management. 
  • Contribute to cross-functional launch readiness. 
  • Oversee agency coordination, budget management, and executional pull-through. 

Qualifications

  • Bachelor’s Degree required.
  • 8+ years of marketing experience with the ideal candidate having some previous pharma experience.
  • Proven marketing experience with increased proficiency in all marketing skills.
  • Previous cross franchise/cross channel marketing experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
  • This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree
  • 8+ years of marketing experience
  • Proven marketing experience with advanced marketing skills
  • Previous pharma experience
  • Cross franchise/cross channel marketing experience

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
  • Parental & Family Support Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
  • Healthcare Strength Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.

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The Company
HQ: North Chicago, IL
50,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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