Associate Director, Omnichannel Innovation & Marketing Capabilities

Are you ready to shape the future of omnichannel innovation and marketing technology within the pharmaceutical industry? As an Associate Director, Omnichannel Innovation & Marketing Capabilities within the US BBU Innovation and Business Excellence team, you will play a critical role in advancing how brands leverage connected capabilities, data, and platforms to deliver more effective and compliant customer engagement.

You will partner across Omnichannel pillars, brand teams, Medical, agencies, and cross-functional partners to scale innovative capabilities, strengthen the marketing ecosystem, and enhance how campaigns are activated, measured, and optimized across both HCP and consumer touchpoints.

This role sits at the intersection of strategy, customer experience, activation, and technology, translating enterprise and brand priorities into scalable omnichannel solutions. You will help evolve ways of working across campaign orchestration, channel integration, content enablement, personalization, taxonomy and meta data, and performance measurement to drive measurable business outcomes.

As an Omnichannel Innovation & Marketing Capabilities strategist, you will:

• Drive a connected omnichannel engagement strategy across digital and non-digital channels, ensuring alignment to brand and enterprise priorities
• Identify and scale innovative opportunities that enhance campaign orchestration, personalization, and customer experience
• Partner with collaborators to embed protocols in omnichannel strategy, customer journey design, and channel orchestration, transitioning teams from siloed execution to integrated engagement models
• Collaborate across brand, media, data, content, operations, IT, Medical, and agency teams to operationalize campaigns through the right platforms, workflows, and governance frameworks
• Enable effective use of the marketing ecosystem, ensuring platforms, taxonomy, and meta data support scalable and measurable execution
• Partner with insights and analytics teams to evaluate campaign performance, generate actionable insights, and inform optimization and investment decisions
• Drive continuous improvement in executional excellence, including adoption of new capabilities, tools, and processes
• Influence without authority, aligning diverse collaborators to deliver consistent, high-impact omnichannel solutions
• Support the pilot and scale of emerging technologies, identifying new value opportunities to enhance engagement and efficiency
• Manage a portfolio of initiatives and associated budgets, ensuring delivery against defined business outcomes

• Bachelor’s degree or equivalent experience
• 5–7 years of experience in omnichannel marketing, digital strategy, marketing technology, CRM, or commercial innovation—preferably within pharmaceuticals or healthcare
• Proven track record of delivering integrated omnichannel programs with measurable impact on engagement and business performance
• Experience across digital and non-digital channels, including media, email, SMS, web, SEM, social, digital opinion leaders, field force, events, and print
• Strong understanding of the marketing technology ecosystem, including platforms supporting campaign activation, orchestration, personalization, and measurement
• Ability to develop and influence strategic recommendations and optimization plans across cross-functional teams
• Experience translating business needs into scalable capability roadmaps, use cases, and operational solutions
• Strong analytics and measurement expertise, with the ability to generate insights that drive decision-making
• Demonstrated ability to lead initiatives without formal authority, influencing across complex customer environments
• Experience driving adoption of new capabilities across teams with varying levels of digital and technical maturity
• Experience managing multiple projects and budgets, ensuring effective prioritization and delivery

• Advanced degree in a relevant field
• Demonstrated leadership of cross-functional teams to deliver cohesive omnichannel strategies
• Healthcare/pharmaceutical marketing experience, including personal and non-personal promotion in regulated environments
• Experience working within or alongside media, digital, or advertising agencies or consulting organizations
• Familiarity with agile ways of working and iterative delivery models
• Experience in business requirements gathering, process design, and capability implementation
• CRM experience and customer data-driven engagement strategies
• Experience with taxonomy, meta data, channel orchestration, decisioning, and personalization frameworks
• Exposure to marketing automation, campaign operations, content enablement, and customer journey orchestration platforms
• Strong interest in evaluating and piloting emerging technologies to improve scalability, efficiency, and customer engagement

When we bring diverse expertise together, we unlock bold ideas that can transform patient outcomes. Our hybrid working model enables collaboration, speed, and innovation, with a minimum of three days per week onsite while maintaining flexibility. This is an on-site role in Wilmington, DE

At AstraZeneca, we combine scientific excellence with commercial innovation to deliver life-changing medicines. You will be part of a high-impact team working to enhance HCP and patient engagement through advanced omnichannel capabilities, contributing directly to improved patient outcomes.