WHAT YOU'LL DO
- Oversee a 5 person client delivery team, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
- Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
- Partner with GTM teams and marketing to properly position Samba measurement capabilities and support Head of Measurement initiatives
- Help drive strategy around, cross platform, attribution, and other forms of innovative measurement
- Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
- Support development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
- Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
- Proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying
- Work in deep partnership with Data Science and Product teams alongside Head of Measurement to create better measurement products that advance the industry
- Lead meta-analysis and large bespoke measurement engagements
- Balance changing priorities and execution of multiple research studies at once and manage deliverables and timelines
- Possess a willingness to support team members and dive into a player-coach role as needed to maintain delivery schedules and hit delivery goals
- Work with cross-functional teams to implement and execute studies
- Educate internal and external teams on the benefits and capabilities of Sambas suite of measurement products
WHO YOU ARE
- BA/BS or MS in related technical field or equivalent practical experience
- 4+ years in ad effectiveness, audience measurement, and guiding client actions based on data
- 2+ years of experience leading research delivery team
- Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
- Excellent written and verbal communication skills, including client presentations and industry events
- Ability to develop keen client insight and actionable recommendations based on research, data, and industry trends
- Cross-functional solid leadership; ability to excite, influence and align other teams to achieve goals
- Experience with both outcomes and audiences measurement capabilities
- Experience in the TV, Media, Entertainment, or digital advertising spaces
- Understanding of identity resolution and programmatic advertising
- Comfortable with SQL, R/Python or similar data tools
- Proficiency working within Salesforce, Jira, Asana, or other CRM and/or project management tools
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
