Associate Director, Marketing

Position Summary:

The Associate Director, Marketing supports the strategic marketing and communications priorities designed to strengthen brain health awareness and education in all communities with a focus on reaching rural communities.

This grant-funded role oversees the development, launch and evaluation of multiple public awareness campaigns designed to elevate brain health while ensuring all work aligns to Association brand standards, grant requirements and health equity priorities.

Responsibilities

• Support the development of compelling consumer‑facing campaigns and content that elevate awareness and education of brain health and drive action in all communities.
• Support media planning and optimization efforts to increase reach, impressions and message resonance among rural populations.
• Coordinate creative development, message testing, asset production and campaign rollout to rural audiences.
• Track and report on consumer engagement metrics, media performance and campaign KPIs.
• Model, support and implement the Alzheimer's Association brand, maintaining brand integrity and consistency throughout all communications.
• Advance the Association’s commitment to diversity, equity, inclusion and health equity, with particular focus on rural and underserved populations.
• Other duties as assigned.

 

Qualifications

• Bachelor’s degree in marketing, advertising, communications or similar field.
• Minimum of 5-7 years experience in an agency, nonprofit or health communications setting; experience in grant-funded program work preferred.

 

Knowledge, Skills and Abilities

• Experience developing consumer-facing content and messaging that drives awareness, engagement and measurable action.
• Strong understanding of paid, earned, owned and shared media channels and how to develop and launch integrated consumer marketing campaigns.
• Strong project management skills and ability to partner with internal and external stakeholders on strategy, creative development, testing, launch and ongoing evaluation of public awareness campaigns.
• Ability to interpret audience insights, market research and performance data to guide campaign decision‑
• Excellent written, verbal, and presentation skills; ability to tailor messages to diverse rural audiences.
• Ensure consistent brand and message execution across all communications.
• Ability to travel domestically and to rural communities.

 

Title: Associate Director, Marketing

Position Location: Remote

Full time

Position Grade & Compensation: Grade 508 The Alzheimer's Association’s good faith expectation for the salary range for this role is between $80,000 - $100,000

Reports To: Director, Marketing

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.