Overview
At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.
We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams.
We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you.
At QIAGEN, every day is an opportunity to make a real-life impact.
Join us, grow with us, and together, let's shape the future of biological discovery.
About the opportunity
We are seeking an Associate Director, Regional Marketing, Life Sciences (Molecular Tools and Oncology), based in Germantown (GTN), Maryland or remote, to play a pivotal role in driving growth and demand for the Life Sciences portfolio, with a strategic focus on segments where digital PCR plays an important role – including BioPharma, Applied Testing and Academia.
This role is ideal for a passionate marketer with a strong foundation in marketing to life sciences and translational laboratories through North America. You will lead strategic marketing execution across the North American region, driving adoption and utilization of QIAGEN products.
Key Responsibilities:
- Support achievement of overall revenue and marketing goals
- Have a clear understanding of the regional commercial objectives and annual must wins.
- Identify ways that marketing can measurably help achieve and exceed regional commercial objectives.
- During budget and marketing planning cycles, provide historical baseline data to show how marketing can attribute revenue or impact to achieve budget targets.
- Develop and Execute Annual Regional Marketing Strategies:
- Develop the annual regional marketing strategy for key products and segment marketing for both dPCR and BioPharma/Applied segments.
- Execute Strategic and Impactful Regional Marketing Activities:
- Help set regional commercial objectives and strategies with commercial leadership team.
- Develop and execute marketing activities to achieve commercial objectives.
- Clearly demonstrate marketing impact through implementing measurable demand generation and commercial enablement activities.
- Use market data, intelligence, funding intelligence and databases to develop informed, data-driven marketing activities to achieve regional commercial targets.
- Measure, Report and Optimize Marketing Activities:
- Set KPIs – focusing on revenue generating, and/or mid to bottom of funnel activities.
- Measure and analyze performance of regional marketing activities.
- Identify measures to optimize marketing performance and execute fixes.
- Own your results – report out at MBRs, QBRs – manage dashboards and feed into Bowlers. focus on measurable results.
- Partner with and Support the NA CommOps Organization:
- Partner closely with the NA CommOps / sales teams and leadership to develop marketing activities with agility in response to market dynamics, competitive changes, and opportunities.
- Be the voice of the region to global colleagues and within QIAGEN:
- Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc.
- Ensure the voice and needs of the North America customer is incorporated into annal planning.
- Work with Global to Feedback on Campaigns
- Provide feedback on marketing performance, market dynamics, and commercial activities/issues to the global team.
- Provide commercial and marketing performance feedback to global colleagues.
- Seek help, collaboration and support from global marketing where needed.
Additional qualities:
- Develop, communicate and execute regional marketing plans, in close cooperation with responsible stakeholders.
- Actively participate in preparation of launches for new products to be introduced into the market; drive success of products introduction in the field
- Ensure budget compliance and measures return of investments of marketing activities.
- Communicate, inspire, motivate and inform colleagues in sales, service and other teams ensuring clear direction.
- Establish and maintain relationships with key customers/ networks/ opinion leaders.
- Monitor market trends and competitor situation.
Your profile
- Background in tactical marketing, and enabling a commercial organization to achieve budget targets.
- Experience in life sciences DNA/RNA isolation and preparation, nucleic acid detection platforms, and marketing to BioPharma companies through North America. Focused experience in digital PCR platform(s), and marketing or selling to North America BioPharma customers would be ideal.
- 5–8 years of experience in life sciences marketing roles, preferably within molecular platforms and products.
- Experience with Agile marketing processes ideal but not required. Experience with sales platforms such as Seismic ideal but not required.
- Strategic, cross-functional collaborator with a track record of successful product launches and commercial impact.
- Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
- Experience recruiting and working with Key Opinion Leaders to produce educational content and product presentations.
Location:
- Germantown (GTN), Maryland or Remote. Needs to be able to work in line with Eastern Timezone.
The estimated base salary range for this position is $140,000-160,000. Compensation will be based on the candidate’s experience, skills, geographic location, and other job-related factors. In addition to base salary, we offer a total compensation package that includes a bonus plan and generous benefits.
What we offer
Bonus/Commission
Local benefits
Referral Program
Volunteer Day
Internal Academy (QIALearn)
Employee Assistance Program
Hybrid work (conditional to your role)
Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.
QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.
Skills Required
- Background in tactical marketing and enabling commercial organizations to achieve budget targets
- Experience in DNA/RNA isolation and preparation and nucleic acid detection platforms
- Marketing to North America BioPharma customers
- Focused experience with digital PCR platforms (dPCR)
- 5-8 years of experience in life sciences marketing roles
- Experience within molecular platforms and products
- Experience recruiting and working with Key Opinion Leaders to produce educational content and presentations
- Excellent presentation and training skills for virtual and in-person audiences
- Track record of product launches and measurable commercial impact
- Ability to work in line with Eastern Timezone
- Experience with Agile marketing processes
- Familiarity with sales enablement platforms such as Seismic
QIAGEN Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QIAGEN and has not been reviewed or approved by QIAGEN.
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Flexible Benefits — Flexible work options (hybrid or remote where roles allow), flexible hours, sabbaticals, and site-specific childcare support work–life fit. Programs are presented as available where roles allow, signaling adaptable benefit design.
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Wellbeing & Lifestyle Benefits — A global Employee Assistance Program for employees and immediate family, alongside broader wellbeing initiatives and community volunteering time, provides everyday support. Recognition for inclusive culture reinforces the emphasis on a supportive environment.
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Parental & Family Support — Paid parental leave positioned as above typical U.S. norms and family-oriented offerings (e.g., on-site childcare at some locations) enhance caregiver support. Reports of solid PTO and holidays further strengthen family time.
QIAGEN Insights
What We Do
QIAGEN is the leading global provider of Sample to Insight solutions that enable customers to gain valuable molecular insights from samples containing the building blocks of life. Our sample technologies isolate and process DNA, RNA and proteins from blood, tissue and other materials. Assay technologies make these biomolecules visible and ready for analysis. Bioinformatics software and knowledge bases interpret data to report relevant, actionable insights. Automation solutions tie these together in seamless and cost-effective workflows. QIAGEN provides solutions to more than 500,000 customers around the world in Molecular Diagnostics (human healthcare) and Life Sciences (academia, pharma R&D and industrial applications, primarily forensics).
