The Role
Lead the British Business Bank’s marketing strategy and high-impact campaigns across paid, earned, digital, and non-digital channels. Oversee demand generation, performance marketing, content marketing, brand management, and creative delivery. Use insights and performance data to improve market position, brand equity, and return on investment. The role involves senior stakeholder, agency, and team leadership, requiring strategic thinking, sound judgment, inclusive leadership, and strong communication skills.
Summary Generated by Built In
Location: Sheffield / London / Hybrid Working
(Expectation that you will attend an office 2 days per week)
Contract: Fixed Term Contract for up to 12 months
Hours: Full time 37.5 hours per week/flexible days and/or hours (Mon-Fri)
Salary: Up to £75,000 (Sheffield) / £85,000 (London) dependent on experience
THE ROLE
In this senior role, you will shape and deliver the Bank’s marketing strategy, leading high-profile, high-impact campaigns and content across paid, earned, digital and non-digital channels. Responsibility will span demand generation, performance marketing, content marketing, brand management and creative delivery.
Working collaboratively with senior stakeholders, agencies and leading a talented marketing team, you will use insight and performance data to strengthen the Bank’s market position, build brand equity and maximise return on investment.
Essential demand generation experience will enable you to demonstrate a strong record of leading and delivering prominent, high-impact campaigns and content. Experience of social media and corporate brand management is highly desirable.
Strategic thinking, sound judgement, inclusive leadership and the ability to communicate and influence effectively at senior level will be important. In this role, you will create a collaborative environment in which people can contribute, develop and succeed.
Please click on this Job Description to find out more details
Key Benefits
Click here for a complete list of benefits
- 30 days annual leave plus bank holidays, opportunity to buy and sell up to 5 days holiday
- 15% employer pension contribution
- Flexible working
- Cycle to work scheme, healthcare cash plan, Group Income Protection and life assurance
- Paid voluntary days, maternity, paternity, adoption, and shared parental leave
- Benefits designed to suit your lifestyle - from discounts on retail and dining, to health and wellbeing, travel, and technology...and plenty more
About
The British Business Bank is an established and influential institution with a key mission of driving sustainable growth and prosperity throughout the United Kingdom. It plays a vital role in supporting access to finance for smaller businesses, facilitating their development and contributing to the transition towards a net zero economy. Since its inception in 2014, the British Business Bank has functioned as a government-owned economic development bank, operating independently to fulfil its objectives. It collaborates with over 200 delivery partners, including high street, digital, specialist, and challenger banks, venture capital and private debt funds, as well as fintech platforms, to implement its programs effectively. With offices in Sheffield and London, the British Business Bank currently employs approximately 550 individuals. As an organisation that values flexibility, wellbeing and collaboration, the British Business Bank introduced a hybrid-working model in 2020. Our colleagues typically spend an average of 2 days per week working in our offices, striking a balance between the advantages of remote work and the benefits of in-person collaboration. The successful candidate for this role should be able to commute to our office (unless specified). At the British Business Bank, we aim to represent the communities we serve, firmly believing that different perspectives make us stronger. We strongly encourage applications from individuals with varied experiences and backgrounds. As a Disability Confident employer, we commit ourselves to having an inclusive, equitable and accessible recruitment process supporting applicants and employees, making reasonable adjustments whenever it is feasible.
Skills Required
- Experience in demand generation
- Track record of leading and delivering prominent, high-impact campaigns and content
- Strategic thinking and sound judgment
- Inclusive leadership experience
- Ability to communicate and influence effectively at senior level
- Social media experience
- Corporate brand management experience
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
The British Business Bank is the UK Government's economic development bank. Its mission is to drive sustainable economic growth by ensuring that smaller businesses across the UK can access the capital they need to start up and grow. It operates by designing, delivering, and managing a range of financial products through delivery partners, addressing market gaps in smaller business finance, and unlocking private capital to fuel innovation and economic prosperity.
.png){kind=logo}
