Job Description:
The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients’ business and a leader on the day-to-day client business and within the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis.
The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the Group Director of Planning and is based in Detroit.
Responsibilities:
Accountable for media plan output timeliness, accuracy, and overall excellence
Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns
Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
Build & maintain trusting, collaborative relationships with clients at appropriate levels
Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
Understand and analyze the root causes of problems and develop ways to rectify
Qualifications:
6+ years of communications/integrated media planning experience
Experience in developing & executing tactical campaigns for both traditional & digital channels
Understanding of key research sources
Knowledge of current trends and innovations in media and culture
Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
#LI-JK1 #LI-Hybrid
The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Location:
DetroitBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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