Associate Director, Integrated Media Planning

Job Description:

The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients’ business and a leader on the day-to-day client business and within the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis.

The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the Group Director of Planning and is based in Detroit.

Responsibilities:

• Accountable for media plan output timeliness, accuracy, and overall excellence

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

• Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns

• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models

• Build & maintain trusting, collaborative relationships with clients at appropriate levels

• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

• Understand and analyze the root causes of problems and develop ways to rectify

Qualifications:

• 6+ years of communications/integrated media planning experience

• Experience in developing & executing tactical campaigns for both traditional & digital channels

• Understanding of key research sources

• Knowledge of current trends and innovations in media and culture

• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy

• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX

• Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

#LI-JK1 #LI-Hybrid

The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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