Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services.
This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
What You'll Do:
- Lead a team to develop and implement customer acquisition and retention strategies across Chewy's Healthcare Services portfolio, including Insurance and Virtual Care Services.
- Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI.
- Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
- Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
- Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution.
- Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
- Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
- Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
- Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
- Conduct robust post-mortems to identify takeaways and fuel continuous improvement.
What You'll Need:
- 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
- Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
- Product marketing experience preferred, particularly in go-to-market execution, messaging, and positioning.
- Strong analytical abilities with a data-first approach to decision-making.
- Excellent communication and storytelling abilities. You can distill complex topics into simple, compelling narratives.
- High degree of ownership, adaptability, and drive in fast-paced environments.
- Bachelor's degree in marketing or similar areas required. Master's in business administration (MBA) preferred.
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Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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