Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:
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Discovery, offering AI-driven search and merchandising
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Content, offering a headless CMS
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Engagement, offering a leading CDP and marketing automation solutions
Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.
About the Role:
Help build and evolve Bloomreach’s critical GTM Enablement function as our next Associate Director, GTM Enablement! We are seeking a visionary leader who also isn’t afraid to get in the trenches to help us drive seller and partner success. You’ll collaborate closely with field leadership, product marketing, and other functions to help give our GTM teams (sellers, partners, marketers, and customer success teams) the knowledge, skills, and confidence to win deals and grow our business. You’ll report to the VP of Revenue Strategy and Operations and own the GTM Enablement function, including 4 direct reports.
What challenge awaits you?
As the Bloomreach GTM Enablement leader, you will manage the development and execution of our sales enablement strategy, collaborating with our field teams to understand knowledge/skill gaps and partnering with Product Marketing, RevOps, and Human Resources on Bloomreach’s GTM team onboarding, ongoing professional development, product launches, change management initiatives. You will play a critical role in recommending, defining, and driving strategic and operational improvements in GTM Enablement and GTM Performance across the company. Finally, you will collaborate with our Partner team to run a world-class partner onboarding and enablement experience that exemplifies the Bloomreach brand.
You will fully immerse yourself in sales performance data, qualitative feedback from the field, and external benchmarking to draw insight from analysis, and then develop compelling, synthesized GTM enablement programs. You will persuasively communicate your programs to senior-level executives, roll up your sleeves to help drive implementation, and check back in to see the impact of your programs.
Your job will be to:
- Lead your team and collaborate cross-functionally to drive and support our go-to-market effectiveness
- Refine and evolve our holistic GTM enablement program covering the next 1-2 years
- Measure and drive seller/partner success against key metrics
- Build on our partner enablement function with an existing cross-functional team
1. Lead your team and collaborate cross-functionally to drive and support our go-to-market effectiveness
- Understand Bloomreach’s GTM strategy and help to translate that to all GTM teams through effective enablement programs and communications
- Partner closely with field leadership, product marketing, RevOps, and HR to build enablement programs for product launches, GTM change initiatives, new seller/partner onboarding, leadership development, etc.
- Own coordination of major GTM Enablement initiatives/events (e.g., Sales Kick-off, Revenue Leadership Offsites, Quarterly Business Reviews, Club Trip, etc.)
- Take responsibility for the personal development and training of your team members
2. Refine and evolve our holistic GTM enablement program covering the next 1-2 years
- Understand the current state of Bloomreach’s GTM enablement function, knowledge / capabilities of sellers and partners, and company / revenue goals.
- Develop a future state vision for Bloomreach’s GTM enablement function, identifying gaps between current and future state (and how to fill those gaps)
- Build an ambitious (yet achievable) GTM enablement plan for the 1-2 years which will take our revenue performance to the next level and accomplish Bloomreach’s people development and financial goals.
- Identify changes to technology, process, and/or organization that could support the above enablement plan
3. Measure and drive seller success against key metrics
- Own end-to-end seller performance, building and tracking key metrics to identify areas of strength to accelerate and areas of improvement to support with sales enablement and coaching
4. Build on our partner enablement function with an existing direct report and cross-functional team
- Identify gaps in GTM and technical training and collect relevant info across the org, work with Product Marketing, Client Services and Academy to capture content and ensure it is communicated back to partners and that internal processes are optimized
- Gather feedback from partners through surveys, interviews and other methods and identify enablement/operations gaps; create content and nurture tracks that support
- Track the partner journey and KPIs for measuring partner enablement and success
Your success story will be:
- In 30 days, you will meet with key stakeholders and your team to understand the current and ideal state of GTM enablement for Bloomreach
- In 90 days, you will have built a holistic sales enablement program covering the next 1-2 years (with associated success metrics) as well as completed 2-4 quick wins that impact seller attainment
- In 180 days, your efforts will bear fruit as seller attainment and ramp-up time, partner enablement and satisfaction, and employee NPS all begin to increase
- In 210 days, you and your team will be fully driving your GTM enablement program, measuring success, and evolving the program for the future
You have the following experience and qualities:
Professional experience
- Bachelor’s degree, ideally in business administration, instructional design, education, or other relevant fields
- 7 years of experience in sales/GTM enablement, RevOps, and/or training with a demonstrated knowledge of best practices, methodologies, and technologies in each of these areas
- High degree of comfort with data analysis in Excel, presentation building in Powerpoint, process documentation in Word, and audio/video content creation
- Nice to haves (but not required):
- Knowledge of Salesforce, Tableau, and/or learning management systems (e.g., Skilljar)
- Experience working with (or being a part of) customer-facing teams
- B2B SaaS and/or eCommerce experience
- Corporate strategy and/or management consulting background
Personal qualities
- Experience leading and motivating a team of high performers
- Autonomous and proactive, with a bias for action
- Exceptional interpersonal and written/oral communication skills across all job levels and functions, treating business stakeholders as real clients
- Organized with strong attention to detail and time management skills
- Intellectually curious, with demonstrated strategic thinking and problem solving skills
- Ability to work within a growth focused, fast-paced, scale-up environment
- Strong commercial acumen and an appetite for continuous learning
- Fluency in English and willingness to work in a remote-first and global team environment
Excited? Join us and transform the future of commerce experiences.Regional benefits:
- Personal pension contribution by Bloomreach
- MyEva — online financial expert tool at your disposal
- Access to private hospitals with reduced wait times
- Income protection in case of long-term illness or injury
#LI-AB1
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A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
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We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
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We believe in flexible working hours to accommodate your working style.
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We work remote-first with several Bloomreach Hubs available across three continents.
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We organize company events to experience the global spirit of the company and get excited about what's ahead.
- We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
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The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
Personal Development:
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We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
- Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
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Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
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Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
Well-being:
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The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
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Subscription to Calm - sleep and meditation app.*
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We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
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We facilitate sports, yoga, and meditation opportunities for each other.
- Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
Compensation:
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Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
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Everyone gets to participate in the company's success through the company performance bonus.*
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We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
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We reward & celebrate work anniversaries -- Bloomversaries!*
(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Excited? Join us and transform the future of commerce experiences!
If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.
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What We Do
Bloomreach is the leader in Commerce Experience™
Our Bloomreach Experience Platform (brX) competes in three core categories: Engagement (CDP and marketing automation), Content (headless content and experience management), and Discovery (e-commerce search, merchandising, recommendations, and SEO).
We connect both customer data and product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict, and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty, and improve efficiency.
With a global footprint, Bloomreach powers over 25% of all e-commerce experiences across the US and UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer.
