Marketing Manager

Overview:

We are seeking a Marketing Manager who will support the marketing team in executing social media strategies, website management, managing content creation, overseeing paid search campaigns, and maintaining brand consistency. The ideal candidate will have a strong understanding of digital marketing, excellent communication skills, and the ability to multitask in a dynamic environment.

Key Responsibilities:

Email/Social Media Management:

• Develop and implement email/social media strategies to increase brand awareness and engagement.
• Create, schedule, and publish content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) and email lists.
• Monitor social media channels, respond to comments, and engage with followers.
• Check analytics for email campaigns and put them into our lead process.
• Analyze social media performance metrics and report on the effectiveness of campaigns.

Content Creation:

• Create landing pages in WordPress and CTAs
• Write and edit content for various marketing materials, including blogs, newsletters, press releases, and promotional materials.
• Collaborate with the design team to create visually appealing content.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.
• Conduct research to stay updated on industry trends and topics.

Paid Search Campaigns:

• Assist in the planning, execution, and optimization of paid search campaigns (e.g., Facebook Ads, LinkedIn Ads, Google Ads, Bing Ads).
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Monitor campaign performance, analyze data, and adjust strategies as needed to maximize ROI.
• Prepare regular reports on paid search metrics and campaign outcomes.

Brand Management:

• Ensure brand consistency across all marketing channels and materials.
• Develop and maintain brand guidelines and standards.
• Support the execution of branding initiatives, including logo design, packaging, and promotional materials.
• Monitor market trends and competitor activities to identify opportunities for brand enhancement.

Tradeshow Coordination:

• Plan and coordinate all aspects of company participation in tradeshows, including booth design, logistics, promotional materials, and staffing.
• Manage event budgets, negotiate with vendors, and ensure all deadlines are met.
• Post-event follow-up including lead entry, analysis of event success, and coordination with the sales team.

General Functions:

• Support the marketing team with administrative tasks and project management.
• Collaborate with other departments to ensure alignment of marketing strategies with overall business goals.
• Assist in the coordination of marketing events and activities.
• Stay current with digital marketing trends and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in marketing coordination, content creation, or digital marketing.
• Proficiency in social media platforms, content management systems, and digital marketing tools.
• Proficiency in WordPress and HubSpot
• Proficiency in Google Slides and PowerPoint
• Strong writing and editing skills with attention to detail.
• Knowledge of SEO best practices and paid search advertising.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.

Working Conditions:

• Full-time position, primarily office-based with occasional remote work flexibility.
• May require occasional travel for events and industry conferences.
• Flexible working hours may be necessary to meet deadlines and support marketing activities.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 3 years (Required)
• Marketing: 3 years (Required)

Work Location: In person