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The Role
Leads eCommerce growth through retail media, digital shelf, and performance marketing strategies, primarily on Amazon and across omnichannel retailers. Owns media campaigns, digital content, budgets, forecasting, performance analysis, testing, and promotional planning. Partners with Sales, Brand, agencies, vendors, and retailer teams to drive profitable growth and conversion. Builds scalable capabilities and playbooks while managing, coaching, and mentoring internal teams and agency partners.
Summary Generated by Built In
Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
JOB SUMMARY:
The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Amazon, but with experience and knowledge of the omnichannel ecosystem (especially Walmart.com, Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with key customers in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading an in-house and agency team. This position requires a unique combination of strategic leadership and hands-on execution; candidates with previous CPG brand management experience a plus.
MAJOR FUNCTIONAL RESPONSIBILITES:
EXPECTED EXPERIENCE & QUALIFICATIONS:
Travel: 10% ability to travel via car, plane, rail.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
JOB SUMMARY:
The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Amazon, but with experience and knowledge of the omnichannel ecosystem (especially Walmart.com, Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with key customers in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading an in-house and agency team. This position requires a unique combination of strategic leadership and hands-on execution; candidates with previous CPG brand management experience a plus.
MAJOR FUNCTIONAL RESPONSIBILITES:
- Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
- Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, Brand Stores
- Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
- Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
- Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
- Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
- Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., Amazon Brand View Pro/ABVP, Amazon Marketing Cloud/AMC)
- Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
- Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
- Develop, coach and mentor direct reports while fostering a culture of accountability, innovation and continuous improvement
- Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
EXPECTED EXPERIENCE & QUALIFICATIONS:
- Bachelor's Degree required; MBA preferred.
- 8+ years of experience in eCommerce especially Amazon, digital media, and/or performance marketing, with a strong preference for brand management experience
- Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize
- Experience building capabilities, processes, and ways of working that scale across an organization
- Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
- Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
- Demonstrated success managing omnichannel retailer relationships
- Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
- Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
- Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
- Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
- Advanced analytical skills with experience leveraging tools such as AMC, retail analytics platforms, and media reporting dashboards
- Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Kroger Precision Marketing/KPM, Walmart Scintilla and how they can be used to link sales and media performance)
Travel: 10% ability to travel via car, plane, rail.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Skills Required
- Bachelor's degree
- 8+ years of experience in eCommerce, especially Amazon, digital media, and/or performance marketing
- Strong strategic thinking and hands-on execution experience in a fast-paced environment
- Experience building scalable capabilities, processes, and ways of working
- Excellent communication skills and ability to translate complex data into business insights
- Experience managing cross-functional teams and influencing stakeholders without direct authority
- Experience managing omnichannel retailer relationships
- Experience managing and optimizing multi-million-dollar media budgets
- Strong understanding of digital shelf fundamentals, PDP optimization, SEO, content strategy, and conversion drivers
- Deep expertise in the Amazon advertising ecosystem, including Sponsored Products, Sponsored Brands, and DSP
- Experience with attribution models, incrementality testing, and ROI analysis
- Advanced analytical skills using AMC, retail analytics platforms, and media reporting dashboards
- Knowledge of Kroger Precision Marketing and Walmart Scintilla
- MBA
- Previous CPG brand management experience
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The Company
What We Do
Prestige Consumer Healthcare Inc., formerly known as Prestige Brands, Inc., is the largest independent provider of over-the-counter healthcare products in North America. The company specializes in the development, manufacturing, marketing, and distribution of a diverse portfolio of trusted over-the-counter healthcare and household cleaning products, operating globally to provide a wide range of wellness solutions to consumers through various retail channels.
