Job Description
General Summary:
The Principal Analyst, Digital Discoverability & AI Optimization leads Vertex’s enterprise strategy and standards for digital discoverability across traditional search engines and emerging AI-powered answer and retrieval platforms. This role will define and scale capabilities that improve how Vertex websites, content, and digital assets are discovered, retrieved, interpreted, cited, and recommended.
The role serves as the enterprise lead for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search optimization, AI-ready website architecture, and LLM ingestion readiness. This position partners across Digital Customer Engagement, Commercial, Medical, Content Automation & Lifecycle, Omnichannel Activation, Digital Experience & Data Foundations, Analytics, Legal, Privacy, agency partners, and external technology vendors.
Key Responsibilities
Define and lead Vertex’s enterprise strategy for AEO, GEO, and AI-driven digital discoverability to ensure that Vertex brands, products, and scientific content are represented across search and AI answer environments, and identify opportunities to improve visibility and reduce misinformation risk.
Establish standards, governance, and best practices to improve discoverability, authority, visibility, and citation performance across search and AI-powered platforms.
Define enterprise standards for AI-ready websites and digital experiences, including metadata, schema, taxonomies, structured content, semantic architecture, and information design.
Partner with platform and digital teams to optimize websites and digital assets for retrieval, indexing, interpretation, and citation by AI systems and establish reporting and measurement frameworks
Translate search intelligence and AI visibility insights into actionable recommendations for business, content, and digital teams.
Evaluate emerging capabilities in AI search, conversational interfaces, retrieval-augmented experiences, and intelligent engagement platforms.
Drive cross-functional alignment across central ops team, Content Automation & Lifecycle, Omnichannel Activation, Commercial, Medical, Analytics, Legal, Privacy, and agency partners.
Support adoption of AI optimization best practices and evolving discoverability capabilities across the organization.
Required Qualifications
Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred.
8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
Experience with analytics, search intelligence, and performance measurement frameworks.
Strong communication, influence, and stakeholder management skills.
Ability to operate effectively in complex, matrixed, and highly regulated environments.
Preferred Experience
Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry.
Familiarity with Digital Experience Platforms such as Acquia, Customer Data Platforms, analytics platforms, and search intelligence tools.
Experience with conversational AI, answer engines, retrieval-augmented experiences, or AI-enabled content ecosystems.
Experience working with agencies and external technology vendors.
Strong strategic planning, business case development, and change management capabilities.
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Pay Range:
$188,000 - $282,000Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
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Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
Skills Required
- Bachelor's degree in marketing, digital strategy, communications, business, information systems, or a related field
- 8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines
- Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies
- Experience developing enterprise digital strategies and influencing cross-functional stakeholders
- Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles
- Experience with analytics, search intelligence, and performance measurement frameworks
- Strong communication, influence, and stakeholder management skills
- Ability to operate effectively in complex, matrixed, and highly regulated environments
- Advanced degree
- Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry
- Familiarity with digital experience platforms such as Acquia, customer data platforms, analytics platforms, and search intelligence tools
- Experience with conversational AI, answer engines, retrieval-augmented experiences, or AI-enabled content ecosystems
- Experience working with agencies and external technology vendors
- Strong strategic planning, business case development, and change management capabilities
Vertex Pharmaceuticals Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.
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Parental & Family Support — Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
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Leave & Time Off Breadth — Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
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Retirement Support — Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.
Vertex Pharmaceuticals Insights
What We Do
Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.
