Associate Director, Digital and Programmatic

Posted Yesterday
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New York, NY, USA
In-Office
92K-115K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
Lead a team to plan, activate, and optimize programmatic and digital campaigns across agencies. Oversee campaign management, ad trafficking, performance analysis, client communication, RFPs, revenue tracking, vendor negotiations, and thought leadership while driving account growth and mentoring staff.
Summary Generated by Built In

Job Description:

Associate Directors are responsible for managing a team of digital and programmatic practitioners bringing to life successful programmatic and digital campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect.  The role will include on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, thought leadership contributions, ad trafficking, analysis, and communications.   

Key Accountabilities: 

  • Define account and audience strategy incorporating best in class process 

  • Able to speak to data outputs, review account performance and address concerns when needed 

  • Ensure the team follows defined process for campaign management across digital and programmatic channels, including excellent hands-on-keys activation work 

  • Effective team management and communication with a focus on leading, delegating and prioritizing team deliverables, fostering individual growth across team 

  • Manage monthly investment and revenue tracking across portfolio of clients 

  • Communicates frequently with agency leads and client to connect on team performance, campaign health, and strategic growth opportunities 

  • Consistently leads RFP responses that drive innovation  

  • Frequent contributor to thought leadership projects 

  • Constantly staying up to date on the latest dentsu activation and internal tools  

  • Assist leadership with new business pitches 

  • Establish quarterly plans that focus on account growth 

  • Form strategy that guides negotiation process with site vendors, based on individual brand needs and campaign objectives 

Qualifications:

  • Bachelor’s degree  

  • 5+ years of experience within the programmatic and digital industry  

  • Experience with management of a team- with the ability to lead a highly successful team 

  • Experience across all digital media channels and ability to eloquently speak to each 

  • Consistent exceptional project management 

  • Excellent verbal and written communications, presentation, and analytical skills 

  • Collaboration mindset 

  • Ability to retain professionalism in all situations 

  • Detail-oriented with strong attention to project management and follow-through 

The annual salary range for this position is $92,350-$115,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

#LI-AD5

#LI-Hybrid

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • Bachelor's degree
  • 5+ years of experience in programmatic and digital media
  • Experience managing and leading a team
  • Experience across all digital media channels
  • Hands-on campaign activation and ad trafficking experience
  • Strong project management skills
  • Excellent verbal and written communication and presentation skills
  • Analytical skills to review account performance and data outputs
  • Collaboration mindset and professionalism
  • Detail-oriented with strong follow-through
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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