Creative Strategist

Posted 7 Days Ago
Be an Early Applicant
New York, NY
In-Office
Mid level
Agency • Digital Media • eCommerce • Social Media
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
The Role
The Associate Director of Creative, Acquisition leads a team in developing performance-driven ad concepts for various platforms, focusing on AI integration and collaboration with performance marketers to enhance creative output and results.
Summary Generated by Built In

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on three major partnership structures - Growth & Scaling, Digital Platforms, and Brand & Product Launches – threaded by one cohesive, interdisciplinary team.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few.

We’re looking for a visionary creative leader with deep experience in developing ad concepts for acquisition marketing on Meta. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You’re likely a Designer or Creative Strategist by trade but hyper-focused on paid media.

You’ll work on our Dark Arts service, that has been newly relaunched as the AI-powered creative direction service for paid media clients. This role is ideal for someone who thrives at the intersection of creativity, AI, and performance - combining bold visual storytelling with data-informed design decisions. You'll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content.

Your work will directly impact client performance by delivering a high-volume of ad concepts, elevated creative direction, and data-backed testing frameworks. You’ll collaborate closely with performance marketers, designers, and video editors in a fast-paced, remote environment.

This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English. Open to candidates in the following locations: Brazil, Mexico, Portugal, and Spain.

Management Responsibilities

  • Manage a team of 2-4 designers focused on paid ad creative, with room to grow the team over time.

  • Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews.

  • Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives.

  • Partner with performance marketers and strategists to develop and iterate on high-performing ad campaigns.

  • Help refine internal processes, establish creative standards, and lead collaborative sessions to drive creative innovation.

Senior Individual Contributor Responsibilities

  • Lead concept development and execution for paid media campaigns across Meta, TikTok, YouTube, and display platforms.

  • Translate client’s marketing strategy and performance data into clear, compelling ad concepts.

  • Design and direct a range of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.

  • Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.

  • Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

You should apply if this sounds like you:
  • 3+ years of senior-level design experience, with at least 1 year of people management experience preferred. Must have experience designing ad creatives for paid media campaigns across Meta, TikTok, YouTube, or similar platforms.

  • A digital portfolio showcasing performance-focused ad creative - including static ads, motion graphics, and short-form video - with a strong understanding of visual hierarchy, composition, and platform-specific best practices.

  • Knowledge of how to incorporate AI software into workflows to increase efficiencies and output, including ChatGPT, Midjourney, Perplexity, Icon, and more.

  • Self-motivated, proactive, and detail-oriented with a strong sense of ownership and accountability to performance results.

  • Skilled at working with performance marketers and creative strategists to write briefs, incorporate feedback, and iterate based on ad performance data.

  • Comfortable communicating in English with internal teams and clients, including presenting creative work and responding to feedback clearly and professionally.

  • Confident giving constructive feedback to other designers and supporting their growth through clear direction and mentorship.

  • Able to take ambiguous campaign goals and turn them into creative concepts that are visually engaging and conversion-focused.

  • Proficient in Figma for ad design workflows; knowledge of Auto Layout, Components, and asset handoff is essential.

  • Experience using Adobe Creative Suite (especially Photoshop and Illustrator) for asset creation and layout design.

  • Bonus: Experience designing high-performing ads for e-commerce brands, familiarity with motion design tools (After Effects, Premiere), or working with UGC creators and editors.

What its like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

  • Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek” summer break, and 10 holidays throughout the year to keep you recharged and sharp.

  • Darkroom offers a Phantom Equity Incentive Plan—a long-term, seniority-based cash bonus that vests over five years and pays out if the company is sold, rewarding those who help us grow.

  • Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Top Skills

Adobe Creative Suite
After Effects
Chatgpt
Figma
Icon
Midjourney
Perplexity
Premiere
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The Company
HQ: Los Angeles, CA
27 Employees
Year Founded: 2018

What We Do

A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production and Growth Marketing – threaded by one cohesive, interdisciplinary team.

Why Work With Us

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. We offer highly competitive salaries, benefits, 401k with match, and offices and work locations where the most talented people want to live. Our team is our most sacred asset.

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